How to make secure purchases online?

Online shopping has become one of the habits that have changed in consumption around the world. To the point that it is very rare that someone has not bought a book, mobile phone or any technological device through this powerful marketing channel. Where one of the objectives for users is to formalize secure purchases from all points of view.

Within this strategy in consumption, it is necessary to emphasize that a series of measures must be imported to channel purchases safely and reliably. From this point of view, it is absolutely necessary that from now on and before making the purchase, make sure that the online company is completely reliable. To do this, you will have to take a look at the contact section to review your physical address, customer service, schedules, or references, among some of the most relevant aspects to take into account.

The secure connection will be one of the weapons you have at hand to achieve this goal. Because indeed, it will be better to do it from our home or from that of a relative. Connecting from a public place (such as airports, hotels, or anywhere else) may not be safe, since you never know who will be monitoring the connection or any other incident.

Safe shopping: safe means of payment

The first step is to opt for secure payment systems. A good example are PayPal or others of similar characteristics. Not in vain, through an online payment strategy they refer you to encrypted platforms at the time of making the payment. You can even make a disbursement in the event that something fails in the purchase, or on the contrary, it was what we have been waiting for, as an additional protection element that will be very beneficial apart from these moments.

While on the other hand, always keeping your operating system and antivirus updated will be one of the most effective measures that you have at the moment. Like your antivirus, they must always be updated to the latest version available. Only then will they be prepared to face the latest threats available, avoiding any risk to the user. Where you have a lot to lose if you don't meet these kinds of requirements.

Of course, another of the keys to carry out this security strategy that you must take into account from now on is that the information is encrypted with a SSL security certificate. This certificate is invulnerable, so it will protect our data against the unwanted presence of third parties. As a sample of what you can generate to protect your next online purchases.

Search the references of digital companies

Another aspect that should not be missing is the one that has to do with the references of the website or the digital company itself. In this sense, it is very practical that before making the purchase, make sure that the company is legit. Take a look at the contact section to check your physical address, customer service, hours, or references ...

Like the fact that you can always consult with friends and family who have already bought on that site, and who have a good experience or help you research about that company. These are therefore some of the basic and essential tips that any user should remember before making a purchase online. If you keep them in mind, the probability of being cheated will be negligible. So that the whole process is carried out with complete precision and safety and there is no incident that could affect making these kinds of purchases online.

Other highly relevant security measures

Buying online today is completely safe. We just have to take some precautions and choose the most appropriate form of payment in each case. For example, through a series of performances that we are going to show you below:

Among the best practical tips, the fact of tuning up your device before buying stands out above all. It is advisable to have an antivirus installed to rule out possible viruses capable of collecting personal and banking information from the device. Also, the software installed on the device must be up to date.

  • Use a secure connection. Avoid buying using public Wi-Fi networks, as they do not offer any guarantee of security.
  • Look for online stores whose address begins with HTTPS and shows a padlock in the address bar. This ensures that the information that is transmitted is encrypted.
  • Review the information provided by the online store: who they are, where they have a tax address, what data they collect from users and for what purpose, payment methods that they allow, shipping and return policy.
  • Inquire about the store in search engines, social networks and forums. Checking what opinions other users have about it can provide a lot of information.
  • If you have doubts about the reliability of an online store, it is better to discard the purchase and look for an alternative.

Greater caution on online platforms

Never in internet cafes, libraries or similar sites, never from the Wi-Fi networks of establishments that provide this service to their customers, as it could put your banking or financial data at risk. To gain experience, I recommend buying from well-known and trusted sites such as eBay, Amazon, Fnac, Privalia, Groupon, etc. You can also buy from other sites of course ... but make sure, who is behind the page where you want to buy, that the company or person inspires confidence in you.

Analyze the product

Please read the product description very carefully. Check the fine print to ensure the status of the product you are purchasing.

On the other hand, you must have very clear the final cost. At this point, some companies include the costs of shipping, processing, etc. in the price and others add it at the end when you have already decided to purchase, this usually varies the price you think you are going to pay for the products.

  • Do not buy in places where the payment method is sending cash or make money transfers.
  • Check how are the return policies, purchase cancellations, dates and delivery methods

If at last when the product arrives you decide that it is not to your satisfaction, can you return the item and get the money back? Because what it is about at the end of the day is that you do not have any incidence in commercial transactions. So that you can move more safely in this kind of operation.

More online shopping

The percentage of people who make their purchases online has increased in recent years, a trend that has also been reflected in the different autonomous communities. With regard to the Valencian Community, according to a study carried out by El Observatorio Cetelem eCommerce 2019, Valencians who have bought online in recent months have spent an average of 1.532 euros on their online purchases, 27% less than the national average (2.098 euros). The study, under the name «Smart Consumer. The Spanish consumer connects with the smart purchase«, Analyzes customer preferences when making online purchases. Among the products most demanded by Valencians through the internet, the following stand out: leisure, with 70% of allusions; followed by travel, with 67% and fashion, with 61%.

And although the attitude of Valencians towards making their purchases online is very positive, the study also shows certain aspects that consumers perceive as negative when buying, since 54% admit that they prefer to see, touch and taste the products on site, 40% criticize the high shipping costs in some items and in some cases the long waits when receiving the merchandise make the user prefer to go to the store directly.

Online transactions in the store

On the other hand, it must be emphasized that electronic commerce has been transformed from the first online transactions of the 90s to the present. Technology has been the spearhead in the revolution in this sector. In this transformation path, forecasts indicate that artificial intelligence (AI) is the technology that will most impact eCommerce, according to Gartner. It is estimated that by 2023 the majority of organizations using AI for digital commerce will achieve at least a 25% improvement in customer satisfaction, revenue or cost reduction.

Analyzing buyer persona, extracting added value from customer data or creating a personalized experience during the customer journey are some of the trends that e-commerce adopts to improve the bottom line. For its part, the implementation of Big Data and Business Intelligence provide a greater degree of optimization thanks to the detailed analysis of the data and the ability to extract added value from it.

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