How to increase ecommerce sales

If you're having trouble finding new ways to get more customers and increase revenue, I can give you some tips. Your previous methods may have worked at some point, but over time, the same old strategies can become outdated.

Whether you're a new business or have been in business for several years, getting more ecommerce sales will benefit your company. Unfortunately, business goes through plateaus and declines. These things happen, but don't be discouraged.

It is essential that your business is constantly up to date with new trends. Consumer habits have changed, especially in the e-commerce industry. From this point of view, here are the best ways to generate more sales on your ecommerce site.

Increase sales: target your current customers

When businesses have trouble growing, they immediately think it's because they don't have enough customers. This is a common misconception, so don't jump to conclusions. Instead of focusing all your effort on customer acquisition, you need to improve your customer retention strategy.

Compared to new customers and customers who only made one purchase on your website, loyal customers:

add more items to their shopping carts

have a higher conversion rate

generate more income every time they visit your site

Don't get me wrong as obviously it's great for your business if you can keep getting new clients. But that's a more expensive marketing strategy. It is much more profitable to go after the existing customer base. Why? Well, for something as simple as that these people are already familiar with your brand. They know how to use their products, and there is no learning curve.

So focus on ways to improve your experience. Try creating a customer loyalty program that gives people an incentive to spend more money each time they shop. Every euro spent can be translated into a reward point. When a customer accumulates a certain number of points, they can exchange them for discounts or other promotions.

Find in the end a site that is trustworthy. No one will want to buy from your ecommerce site if it seems incomplete or unreliable. One of the first things you should do is make sure your website is secure.

Use video demos

Consumers love videos. In fact, more than half of the world's marketers say that video has the highest return on investment compared to other marketing tactics. Websites that have videos can make the average user spend 88% more time on their pages.

Plus, videos do just as well as ads. This is how ecommerce brands generate millions of dollars in revenue from video ads. This creates an increase in engagement as well as interest in whatever it is you are trying to sell.

Videos resonate more with people, so they're likely to remember what they saw rather than just reading about it. What is a reasonable way to include relevant videos on your ecommerce site?

Use photos when including customer testimonials

User reviews and testimonials are a great way to show proof of concept. But a message from a nameless, faceless person isn't really that convincing.

Take your testimonials one step further. Add a photo and include the person's full name and title (if relevant to your product).

Recognize that your customers want to buy from their mobile devices. Just because you have an ecommerce website doesn't mean you can assume your customers are buying only from their computers. The reality is that people use mobile phones and tablets to shop online.

Research shows that 40% of mobile users have bought something online from their devices. Additionally, 63% of millennials shop on their phones.

These numbers cannot be ignored. Therefore, make sure that your website is optimized for mobile devices. If your site is not mobile friendly, it will turn down potential sales. For those of you who don't have a mobile optimized site, it could be one of the reasons you are seeing a decline in sales. I'd make that a priority on your to-do list. Another thing you can consider is building a mobile application.

Optimize the phases of the sales process

Store owners often observe other ecommerce store owners boast about the number of sales they tend to generate on a daily basis. Meanwhile, it is fascinating, at the same time, it is disappointing for those store owners who are doing everything but still unable to generate a tangible number of sales.

Actually, there is no hard and fast rule to get more sales in your ecommerce store. It all depends on the type of e-commerce store you operate, the audience you are targeting, and the way you operate your store.

Reasons why you can't increase ecommerce sales. Let's go through the list and find out the reasons that prevent you from selling more of your products and services online.

You are in the idea that people are wrong

One of the biggest reasons why your store is not generating good ecommerce sales is probably because they are perhaps targeting the wrong market. People may not be interested in your products, or they may not be your target market. You should keep all of these factors in focus while marketing your products.

You have not correctly established the necessary contact. Another reason that can hamper your ecommerce sales accounts is the fact that you haven't set up the sales funnel correctly. Most of the people who come to your website cannot find the products they are looking for.

Here's how a typical user journey goes:

  • Visitor sees an ad and searches for a product
  • Visit the relevant products website
  • Search for the product on the website and then check its price
  • You like the product and place an order

Now, if the visitor does not find the product on the page, they will not take another step. Instead, the visitor will likely click the "back" button and move to another web page, resulting in a higher bounce rate and lower rankings.

Customers don't trust your website

If customers don't trust your website, they won't buy from you. It's the truth. Try to find out the reason behind the lack of confidence. To address the trust issue, you should consider:

Add an SSL certificate to your website. SSL certificates ensure that your website is secure for transactions.

Ask your customers to promote you positively on social media. They can give you a shout-out or add a positive review of your store on review rating websites.

To ensure that you resolve customer inquiries as soon as they are posted. It will reduce negative comments against your online store.

Your prices are too high

Most store owners have a hard time understanding that selling a product for a higher price won't do them any good. The problem is that people will only buy from websites that offer reasonably priced products. If someone is selling a product at a higher price than usual, people will not buy from that online store. There are many price comparison websites that customers use to compare the prices of products available online. They do all the research before buying any product. Make sure the price tag on your products is correct.

The website is not properly optimized or is difficult to use. Pay particular attention to the user journey on your website. Research suggests that shoppers are likely to pay more if they experience a seamless user journey in a web store. 57% of Internet users said they would not recommend a business with a poorly designed mobile website, according to a survey conducted by Sweor.

You don't have an email list

Marketing experts are of the opinion that email marketing is still one of the best ways to increase ecommerce sales. However, the problem is that most ecommerce store owners don't have an email list. They don't invest in lead generation and only rely on organic or paid channels. According to Online Finance, email marketing generates the highest Return on Investment (ROI).

Your customer service is not the desired ta

Online reviews can make or break your ecommerce business. If your customers give you a bad review, it means that they are not happy with your service. You need to interact with these customers and offer them an apology for the poor service and then ask them how you can satisfy them and what complaints did they have? You can easily find customer reviews on websites like TrustPilot, HostAdvice, and many others. Just search for "YOUR BRAND" + Reviews in Google search.

Shipping time is outrageous

You may not get e-commerce sales because your shipping time is considerably high. Most people want to get their products in a day or two. Since Amazon offers premium delivery (single day delivery), people prefer their services. Unless you are shipping products from China, your products must be shipped in less than a week.

Be sure to clearly mention all shipping details on the checkout page, and on the product description page so people know when to expect to receive their desired product.

Ways to Increase Online Sales

Now that you know the common reasons that contribute to declining online sales, here are some ways you can increase ecommerce sales in your stores.

Build trust in your brand

Review some of the tactics you can use to build customer trust about your brand:

Improve the quality of your products. Sell ​​what your product description says. This indicates that you are honest with your customers.

Keep customers engaged on your social media pages. You can conduct webinars, record live video of your warehouse / office, and start giveaways. All of these activities help you attract your customers.

Share user generated content on your blogs, social media pages, website. These can be testimonials of your products or tweets from your users who had a wonderful experience shopping from your web store.

Ask users to provide an honest review of your service on the review and rating websites.

Set your prices correctly

Now that you've built some trust, people will visit your online store. It's time you put the right quotes so these people can shop at your store.

Learn about the cost that other stores are charging for the same product. Maybe you can take advantage of cost as your unique selling point.

Change your wholesaler if he / she is selling the product for a higher cost. You may have to search the market for this but it will be worth it in the long run

Consider reducing shipping prices or providing free shipping if people spend more than a certain amount in your store, say 100 euros or dollars.

Create a Unique Selling Proposition (USP)

Ask yourself the following questions:

  1. What makes you stand out from the rest of the online stores?
  2. What is the cost of your product?
  3. How is the quality of the product?
  4. What kind of customer service do you offer?

Now capitalize on these points

Sometimes you don't even realize what your USP is. If that's the case, visit the review websites and see what your customers are writing about you and what keywords they are using. These are the keywords that describe your service to your audience. Use them in your marketing material as they are the words or opinions of the customers.

Optimize and split the test website

You only have 15 seconds to get the user's attention. If you can't, you lose them. This is called the 15-second rule of website usability. The second most important rule of Conversion Rate Optimization (CRO) is the 3 click rule. It says that a site user should require only three clicks to reach the checkout page. Make sure to optimize your website according to your needs.

Offer exceptional customer service

People are more likely to buy from companies that resolve user complaints efficiently. That is why your store must offer an efficient service to your customers. You have some work to do:

Add Live Chat option to your eCommerce store.

Allow chatbots to answer most of the questions people ask. This will decrease the number of chats you have to answer manually and increase the number of requests you receive.

Send personalized emails to your customers and reply to them immediately in case of complaints

Use the right phone support as it can increase the trust factor of your store.

Decrease shipping times

What do people do when they don't get their orders on time? They have a few options. They can cancel their orders, charge their credit cards, or post a negative review about the e-commerce store.

In ecommerce, shipping times play a big role in rating your store. You must make sure that you send the orders in a fast time. You can reduce the number of late deliveries by:

Providing free shipping. Your customers should have the option to choose the type of shipping they want. If they want faster shipping, they have to pay more for it. Otherwise, they can always go for the free shipping option.

Using third-party logistics (3PL) to handle your store logistics and delivery operation.

If you're having trouble finding new ways to get more customers and increase revenue, these tips can help you now.


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  1.   Izaskun Apraiz - Digital Entrepreneur said

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    Through a friend I discovered a course that helped me take off from 0 to 100 with this business, how to make money online and live the lifestyle I wanted.