Instagram is one of the most used social networks by companies. From time to time, although it is not very common, you can find promotions from brands that do raffles. But how to do a giveaway on Instagram?
If you have an eCommerce and you are thinking about this way of promoting your business, but you have never done it before, let us give you the keys so that you know what steps you should take.
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Why do a giveaway on Instagram
Many business owners don't agree with constantly doing giveaways, because they think they lose sales that way (because people wait to see if it's their turn, and if not, they wait for the next giveaway).
However, the truth is that Giveaways on Instagram are a marketing action that generates more visibility for you.
According to a study conducted by Tailwind in July 2020, giveaway posts on Instagram generate 3,5 times more likes and 64 times more comments than other posts.
And this translates, on the one hand, into visibility, and on the other it affects the algorithm of your account, making it possible for you to leave more times. Of course, All this will depend on your audience, what you offer in the draw, etc. Imagine you have an audience of 10 people. And that you offer a 5% discount in your store. The normal thing is that it is so little that it does not move much (or hardly people participate).
However, if you are going to give a very succulent gift, things change. But for this you have to know how to plan it correctly, something that we will discuss below.
How to make a raffle on Instagram
If after the above you have realized that it is not such a bad idea to do a giveaway on Instagram, what if we give you the previous steps before carrying it out?
Plan the type of draw
The first thing you have to decide will be what type of giveaway you want. That is, if you are more interested in a raffle in which you give something away, in which it is a service. How many people etc.
The truth is that there are many types of raffles, among them: with discounts to buy in the store, with gifts from the store...
In the case of Instagram, You can do the raffles by asking for comments, sharing the story, using a certain hashtag, collaborating with other brands or advertising that giveaway.
It is necessary that, if you plan to do more than one raffle, you first define the type of raffle that it will be, the objective it will have, the dynamics and the prize. These three points are the most important there is.
Manage the moments when you are going to do a giveaway on Instagram
It is as important to know how the dynamics of the draw will be as the moment in which you are going to launch it. For example, imagine that you have launched a new collection in your eCommerce. AND You decide to launch a giveaway six months later to encourage sales. Actually, it won't work as well if you do it at the same time (kind of a giveaway to encourage people to try).
Design the image or video of the raffle
This is quite important because you will need it to have that professional, attractive and branded look. Remember that you are in a social network of photos, and therefore, these are very important when publishing something.
Prepare the text
The image is just as important as the text. We could even say more. And it is that in them you have to summarize all the conditions of the draw as well as what they must do.
If you make it unintelligible, then they won't know how to follow the steps and then they can get angry to see that they are not accounted for. That's why:
- Use short and direct paragraphs.
- Leave space between paragraphs.
- Use emojis and capital letters to highlight or lighten the text.
- Make clear the legal conditions of the contest.
Post the giveaway on Instagram
Now that you have everything, it's time to get down to business and post the giveaway on Instagram. Depending on whether it is a story or a publication (or video), you will have to follow certain steps.
Of course, make sure that everything looks good, with a good design and structure.
The fact that you publish a story with the giveaway does not mean that you cannot make a publication announcing the same. And the same with normal posts.
You have to establish the period of time that it will be active, and remember it during that time so that nobody forgets it.
Actually, during that time you have to be very aware of him, reviewing the people who sign up, notifying if any do not comply with what is requested (so that he can do it...
A thank you to everyone who participates, which is more symbolic, is to "like" your comment. For them it will mean that everything is fine, but also that they are taken into account.
This is where most businesses can lose followers. And that when the draw ends there is usually a drop. But it is that, if you are not honest in this sense and do not give transparency to the choice of the winner, you can destroy your reputation.
To do? You can record a video in which you select the winner. Some previous ones in which it is seen that all the people who have participated are included. AND, finally, draw the winner.
As a recommendation, you should thank everyone for participating, and if possible, give a small consolation prize (which can be a store discount) to encourage sales.
measure the result
Even if you think that when the winner is announced the draw is over, it doesn't work that way. At that time you have a marketing strategy that you have carried out and that will leave you with a result in your metrics, for or against.
It is necessary that you see if with the draw you have fulfilled the objective that you set for yourself, if you have not arrived or if you have exceeded it.
Is it clear to you now how to do a giveaway on Instagram?