Of course, one of the priorities of entrepreneurs is to clarify the sector to which they are going to dedicate their digital activity. Among other reasons because it is essential to carry out a marketing strategy timely and effective. Since it will not be the same if you have an online store or business that sells sportswear than if it is under products in the cultural field. Not surprisingly, they will have significantly different treatments from the precise moment of conception.
On the other hand, this important factor will be very relevant to know the type of customer or user profile that we want from now on. To the point that in some cases it will require a greater loyalty level and that therefore demands greater attention from the moment of creation of a company of these characteristics. Especially in the years after its start-up and until the business line is already more established.
In any case, defining the sector of my electronic commerce is not a secondary or irrelevant topic. If not, on the contrary, it can be the trigger that your business or professional activity online may or may not be successful. Therefore, all its elements should be taken into account from now on. Because you can reach a Level of learning higher than so far. Where one of the main keys resides in opting for the business segments that you know best and may have even some experience in their management.
Which sector of my e-commerce is right for me?
Of course, this is the first question that you should ask yourself from this moment so that the whole process develops correctly and you have less margin for errors in the decisions you make in this regard. Because in effect, you cannot opt for a business sector in the digital business without a prior analysis in which its advantages and disadvantages are exposed from a very objective approach.
From this general scenario, the idea that you are in a position to promote a sector that is truly profitable for your professional interests is very practical. Where you should have some of the aspects that we expose you below:
- It is very useful to focus on those business segments that have been less exploited, but which in turn have great revaluation power in the medium and long term.
- It is very important that it is a sector that you know well and if possible that you have some experiences in other projects with similar characteristics.
- Of course, you cannot focus on business niches that they are very limited and they don't contribute much to users. They are from another era, but in the current one they are already a little out of date in their contents.
- There are very innovative sectors that have a very high growth perspective and that in some cases can represent real business opportunities.
You just have to put some of these tips into practice that we have mentioned so that your entrepreneurial task is less complex from the beginning. Although in all cases, you will have to do a lot of your part so that all things develop normally and with hardly any incidents of any nature.
Digital is a thriving sector
According to the most recent e-commerce data that has been published recently by CNMCData, the E-commerce exceeded 10.900 billion euros in Spain in the first quarter of 2019, which is 22,2% more than the previous year.
Considering the first quarter of 2019 and the sectors of activity with the highest volume of income, the weight acquired by travel agencies and tour operators (15%), air transport (9,1%) and clothing ( 5,9%). While on the other hand, tourist accommodation, gambling, direct marketing, land transport of travelers or various shows, concentrate a smaller percentage.
Your proposals to promote a business of these characteristics may come from some of these professional segments. But you also have other options that of course can be very interesting to put into practice from now on. Where the most important thing is that you are, at least a little, familiar with your niche. It will also help you to maintain better relationships with your customers or users.
On the other hand, and according to this report, it is shown that exchanges with origin in Spain that go abroad have reached 5.253 million euros, which represents an increase of 23,8% compared to the same period in 2018. This is a very powerful reason for you to opt for this professional activity in the next months.
In this sense, you cannot forget that digital business, whatever its sector, will you will save a lot of expenses on your infrastructure. To the point that you will not need to make large disbursements, especially if you compare it with the more traditional or conventional businesses. That is, those that require a physical response, such as a commercial premises, infrastructures and even more staff to serve the public.
What should I do to start online commerce?
The most important thing if you are interested in opening a business with these special characteristics is based on determining what type of goods or services you are going to offer to your customers. But above all because you are going to opt for an online commerce model. You must bear in mind that this is a very remarkable decision and that will depend on the market you want to target. For this reason, you must be a very thoughtful decision from these moments.
Of course, the next step you have to take is the purely structural one. In the sense that you know that you have to appreciate that you have different ways of making your products or services available to customers. But with different treatments, as you will see below:
- Create your own site or website from where you are going to develop your digital business.
- Offer your products or services through forums or social networks through the strategies that you consider most appropriate for your professional interests.
- What market do you want to enter to market your products? In a certain way, the success or not of your business project will depend on this factor and what it is at the end of the day.
- Define the organization of your business with the sole goal of optimizing all the priorities in your professional activity.
- And finally, do not forget to create a good business plan and inform yourself in depth to make decisions that allow you to save money.
Contributions of electronic commerce for companies
Cost reduction above other management in business and that can lead you to reduce expenses from the first moment.
Access to clients of Any part of the world as the internet is a global medium and it has an impact on sales that can increase in a very important way.
La ease of control of inventory, orders and customers is another of its great advantages and that can be managed from this model in professional activity.
Greater capacity to offer a large amount of information in a useful way to the client or user and that also generates a greater relationship in the communication channels between both parties that are part of this process.
The facility to send commercial campaigns to customers through promotions and offers and therefore helps to improve the intermediation margins in the sale of products, services or articles,
It predisposes to better management in the company of these characteristics through a process that can be formalized from any place or destination in the world.
Some profitable sectors on the Internet
Of course it is easy to understand that all digital sectors are the same. Not much less. There are some that may be more profitable for your professional interests. Do you want to know which are some of the most relevant?
Linked to new technologies
Technological advance has the support of users and its implementation is a fact. With market niches such as the following:
- Cybersecurity
- Artificial Intelligence (AI)
- Collaborative
- Big data and data analysis
Population needs
They are those that seek to satisfy some of the latest demands from users and where solutions for leisure, rest activities and tourism in general are found. These niche markets with so much tradition in society will never go out of fashion. With a performance that is beyond doubt.
Creation of startups
It seems that this investment cycle has come to stay definitively, although not yet with the level of profitability desired by young entrepreneurs. But nothing happens, because everything indicates that they will be in a future not too far removed from these moments. It must be a very thoughtful decision from now on.