It is possible that from time to time you have heard, in courses, with friends, or yourself, the phrase "do not put all your eggs in the same basket". This refers to, when starting a business, not focusing only on one thing. For example, if you have an online store, do not focus only on it but diversify to obtain benefits through other measures. For example, having a store on Facebook, on Instagram or, Do you know how to create a store on Pinterest in Spain?
If you dedicate yourself to crafts, fashion, beauty, design, art... it can be a very interesting option that is not yet exploited in Spain. But to be successful, you need to know how to do it. And that's where we come in.
The steps to create a store on Pinterest in Spain
Creating a store on Pinterest in Spain is not difficult. It's actually quite simple as long as you know what steps you need to take. Therefore, below we are going to talk about each of them and give you the keys so that you can safely give them. Do you want to know how to do it?
Create your company account
The first thing you need to create a store on Pinterest in Spain is to be registered on Pinterest. But not with a normal account, but with a company one.
So, you have two options:
- Create your account from scratch. In other words, if you don't have an account, or if you don't want it to be related to it, your goal would be to create a new profile from scratch and as closely related as possible to your store. This is perhaps the best option when you do not have many followers or they are not related to the store you have.
- Convert your account. Imagine you've been using your personal (or store) account as a showcase for people to see what you had for sale on Pinterest. Well, now you can easily convert it to a company one. You only have to fill in the information that they ask for.
Thus, you will be joining the “Pinterest Verified Merchant Program”, which It will allow you to upload a catalog with your products and start selling. Of course, not everyone can come and create a business account. You need to be accepted by Pinterest, so you'll have to meet the requirements they ask for (in addition to having an account and an online store connected to it, they ask you to comply with the Merchant Guidelines).
We leave you the link where they talk about this.
If they accept you or not they will tell you in 24 hours. But in general, if you comply with everything, you will have no problem getting to the next step.
Add your data source (catalog)
Once you have been accepted and you already have your store on Pinterest in Spain, the next thing to do is upload it with the products you sell. This may be the trickiest thing you'll ever have to do.
Pinterest gives you several options to achieve this:
- You can upload the products directly. To do this, it only asks you to add a data source.
- You can integrate them with third parties. In other words, if you have a store in Shopify, in WooCommerce, or if you want to use a third-party program, you can do it without any problem by following the steps they give you.
- The best choice? Load it directly because that way you will have more security that everything is done correctly.
To do this, you will have to give Pinterest a url where your products are located so that it automatically creates pins for each of them. And how is that done? The first thing is that you have to give a link that starts with http or https; ftp and sftp are also valid.
You have to go to your Pinterest account and there go to Ads / Catalogs. Select “New data source” and put the name, the feed url, file format, currency, availability… Then click Create pins and Pinterest will collect the products that are in that url and create the pins.
Of course, You can change the information that appears without problem. Except for country and language, the rest can be edited. And it is what we recommend, because on Pinterest they do not like the technical data sheet of the product as much as they do that you focus it on the problems that users have and how it can solve your product.
We give you an example: imagine that you have uploaded a cream to moisturize the face. And you put the technical sheet. However, you see that there is another store that has the same cream, only that, instead of the file, it has a text in which it talks about how that person can feel their tight skin, that their face hurts when they smile and how, in One week, she has noticed more shine on her face, it no longer hurts to stretch her skin and it also feels softer. It's putting the benefits you get with it on that person's skin. And that does a lot more than tell you what it's made of or that it's moisturizing.
organize the products
You already have all your products in a Pinterest store in Spain. But if you sell from different categories right now, they will all appear together. So what is the next step? Well, organize them.
To do this, you are going to create a group of products, which is like dividing your catalog by categories. In the case of having used third parties, it is possible that they are copied with the category they have, but you can also do it manually or let Pinterest automatically rank the products (and then verify that they are correct, of course).
Once you finish you will have a store on Pinterest in Spain and you can start selling there too.
Advertise your store
The final step, especially if you want to sell, is to promote your store. You should not see it as another source of spending to invest in (because surely you will already be putting money to promote your online store). Keep in mind that you may pull new sales from another website, which may have a better run than yours.
For example, if millions of people enter your online store on Facebook or Pinterest every day, especially if you are just starting out, there will not be those figures. So you benefit from reaching more people (regardless of whether or not they buy afterwards).
Is it clear to you how to create a store on Pinterest in Spain?