When opening any type of business, either through a physical store or through the Internet, we must always follow a series of steps, of course, steps that in both cases are completely different since it is not the same to create an online store to sell to everyone, than to sell products in a store in our neighborhood.
The first step we must do is select the name of our store, one of the most important aspects. This should be short and easy to pronounce so that users who visit us can easily remember us without having to search for us through Google when they want to buy again or recommend us to a friend or family member. The second step, and no less important, is to choose a good hosting for our store.
If you have been mulling over the idea of creating your own online business for a while and you think the time has come, then we will show you what are the main aspects to take into account now. choose a good hosting for an online store.
Surely many of the aspects to take into account that we detail in this article you have met them on more than one occasion, but you have not been able to know what was the reason for the malfunction of a website or online store.
Bandwidth
Surely on some occasion you have visited a blog or an online store, and have suffered a frustrating experience where browsing was very slow, the web crashed continuously, you could not log in correctly ... In 99% of the cases this is due to the servers where the website is hosted and invite the user not to return.
If we want users to visit us again regularly to see what new products we have added, that navigation is fast and that the user takes us into account in the future, the fluency of the website must be the best possible.
Storage capacity
Other aspects that we must take into account when hiring a hosting service for our online store is accommodation. As a general rule, if we are going to create an online store, it is most likely that we will have a large number of products available for sale.
So that potential customers, not only visit our website, but also can see in great detail the items we sell, we must offer as many images as possible of the articles, in order to avoid that the client has doubts about how the article will be or will cease to be when he receives it.
In order to accommodate all the images of the items that we have for sale, it is recommended hire a sufficiently large storage capacity so that we do not have to continually expand the plans. In this sense, we must take into account what our initial needs may be by making a simple calculation of the average weight of the images multiplied by the number of photographs and articles that we plan to have for sale.
Access speed
The speed when loading the data of a web page is one of the aspects that we must take into account the most, since if it takes longer to load than the client estimates as maximum, may end up going to another web page thinking that that doesn't work.
In recent years, with SSD hard drives becoming cheaper, they have been replacing traditional mechanical hard drives, whose speed is much slower than SSDs. When choosing a domain, we must make sure that it offers us an SSD to store our data, so the loading speed will be much faster.
Number of simultaneous connections
Surely, even in passing, you have heard of denial of service attacks, better known as DDoS (Denial of Service) attacks. DoS attacks make a web page inaccessible, motivated by the simultaneous visit of a large number of computers (mostly bots) that consume all bandwidth and not allowing access temporarily to the website in question.
When the maximum number of connections is exceeded, the server becomes overloaded and cannot provide service. When choosing a hosting, we must take into account the protection they offer not only against this type of attack (something very easy to avoid), but also the number of simultaneous connections that it offers us, that is, the number of visits that the web can support at the same time, without the server starting to slow down.
HTTPS certificate
When creating an online store, the security of your customers' data is essential. The HTTPs protocol is designed so that the exchange of information between the web and the client is completely secure without third parties being able to access that information in any moment.
A few years ago, bank pages were the only ones that used this security protocol, but for a little over a year, it has become practically mandatory for any website, even more so, if it is an online store. This protocol has become mandatory due to the need to be able to transmit personal or banking data in a secure way, something that can also be done through HTTP, but the latter does not offer the same security as HTTPS, so the transmitted data can be intercepted by a third party.
Although today it is difficult to enter a hosting that offers us this type of certificate, we can still find it. The main claim of this type of hosting is the low price at which they offer their services, a low price that can be converted into a very serious security problem that in the long run can cost us a lot of money.
In addition, if our online store has the HTTPs certificate, not only will Google not index us correctly as it considers that we are not a secure website, but also, the browser used by customers will display a sign informing the user of the same, what which can cause the potential customer to end up going to another website where they offer you the security you need to buy their products.
Technical support
From time to time, and for no apparent reason, it is likely that our website is showing a functioning problem, it is slower than normal, it does not load all the content ... Online stores, the main advantage they offer us is that it is available 24 hours a day so that any user can buy at any time of the day or night.
Having a 24-hour technical service is one of the aspects that we must take into account when choosing a hosting for our online store, even above others such as storage or bandwidth. Getting a client is very difficult, especially at the beginning, but losing it is very simple, and a poorly optimized website or with operating problems is one of the reasons why users can erase us forever from their minds.
Choosing a good CMS
When the Internet began to be a tool increasingly used by companies and users, the creation of web pages was practically manual, there was no platform that allowed us to create and maintain a web page without difficulties like today. Any modification could take hours or even days of work, something unthinkable today.
The CMS, Content Management System, Content Management System (so that we understand each other) allows us to manage and manage the contents of a web page in a very simple way and without the need for web programming knowledge. Thanks to CMS, anyone can create a web page in 5 minutes and start sharing whatever they want with everyone.
In the case of online stores, the best CMS are: WordPress + WooCommerce, Magento and Prestashop. At the moment, 30% of all websites are maintained through WordPress, a content management system originally created for blogs and that over the years, and thanks to the community, has become the most used platform for both web pages and online stores.
The installation of a CMS can be, according to the user's knowledge, a complex process if we do not have the support of the hosting to show us the steps to follow. In most cases, it is necessary to hire the services of a programmer who is in charge of creating the web with CMS. From now on, we will not need anyone else to be able to maintain our online store at all times.
Backups
Once we have created our website, all the information about our products is available on it, so we must take into account if the hosting offers us a backup service, either locally or remotely on other servers, to avoid having to start over from the beginning if we suffer some kind of attack.
If you are already clear about all the aspects to choose a hosting service to set up your online store, in the following link you will find coupons for hosting with which you will enjoy lower and more competitive prices to start with.