How do you shop on Pinterest?

How to buy on Pinterest Pinterest logos

If you usually browse the social network Pinterest, it is possible that, at some point, you have seen an item that you love and wanted to buy it. And the truth is that it can be done through the social network. But how do you buy on Pinterest?

Moreover, If you have an eCommerce, Pinterest can be an added sales channel for your business and thus sell through the social network. How about we talk to you about it?

Pinterest as a sales channel

Whether you are the owner of an online store or a user, spending time to see what comes up on Pinterest is something that many do to seek inspiration for decoration, creativity, etc. But it also helps, and a lot, for online stores to have a sales channel extra in addition to the website. And it is that You can upload pins (photos of products) that also become items to sell through the platform.

In the case of the seller, it becomes a way to reach new potential customers who may be interested in their items. For the buyer, they will find something without having to leave Pinterest to search for it.

How to buy on Pinterest

How to create a pinterest store Spain

Shopping on Pinterest is relatively easy. To tell the truth, it is not too different from buying on other social networks, such as Facebook. Here you will start by taking a look at the pins and images on the social network.

Until you find one that catches your attention. These pins They differ from others because they have a price, and the possibility of purchasing them. Some can even choose the color, size, print, number of items... Once you determine exactly what you want, you will have to click on the buy button and enter the payment method and the address where you want it to be sent (this is entered once and then used by default on all other occasions).

Once the order is placed, it is the store, seller or eCommerce itself that contacts the user to keep them informed of the entire process until the item reaches the customer.

Of course, you can also talk to the seller through messages or other channels.

Let's take an example. Imagine that we browse Pinterest and we find this article. As you see, This is a ceiling lamp sold by Leroy Merlin Spain. On the pin, we find the name and characteristics of the lamp as well as its price. And a blue button that says "Visit site." This means that, if we are interested, we can click on that button and it takes us to the item in the store to proceed with the order.

But On other occasions, directly from Pinterest we will find the "buy" option on that button.

We have tried to find one like this, but it has been impossible, which makes this a little-exploited and well-known avenue that can make a business stand out.

Ways to buy on Pinterest

The example we have given you is only one of the ways to buy on Pinterest. Actually, there are more ways. For example:

  • Buy through searches. This is precisely what we have done. We have searched for an item in the search engine and we have seen examples until we found one where it could be purchased or that had a price and link to do so in the store.
  • Buy from the pins. Another option you have, buying in this case directly from the pin without having to leave the platform.
  • Buy from Lens. Lens is Google lens. It is the possibility that, if you see an item on the street, you can take a photo of it with the Pinterest camera. And this network searches for similar products so you can purchase them.
  • Buy through Pinterest boards. For example, through a seller or a store that has its Pinterest boards where it has uploaded items for sale.

All of them allow you to access and buy items that you see from the same social network without leaving it (unless the store itself redirects you to its online store).

Is it safe to shop on Pinterest?

How to get followers on Pinterest

Pinterest, like Facebook, like Wallapop or any other sales platform has its pros and cons. The social network makes every effort to make transactions carried out through the platform secure. In addition, users have channels to report if they have not received the order or if it is not what they bought, to which Pinterest acts to ask sellers for explanations.

If they do not act in good faith and there are many negative comments, The social network is the first to expel him because he contravenes the policy that sellers must follow, so, first of all, the user is always taken into account and not so much the seller.

Do you mean it's safe? Shopping on Pinterest is safe. Now, it depends on which seller you find, so that the purchase is really something positive or that in the end it becomes a headache.

Payment methods offered on Pinterest

Secure payment methods for online purchases

Regarding payment methods on Pinterest, the truth is that they are somewhat more limited in that regard. At least right now (since we are talking about a relatively new functionality that is not available in all countries). And the payment methods they allow you are:

  • Cards such as American Express, Visa, Mastercard, Discover (In U.S.A.) or JCB (in Japan).
  • Klarna (Germany only).

This makes many eCommerce companies prefer to put the visit the store button instead of the buy button to offer more payment methods available to customers (and since you can only put one, that is the reason why it happens). If Pinterest expands the payment methods over time, it is very possible that there could be a change in this aspect.

Have you ever seen an item to buy on Pinterest? Now you know how to buy on Pinterest, so the next time you see something you can buy it with confidence.

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