Guide to new SEO and SEM trends for online businesses

For any online business, it is essential to have a good SEO and SEM positioning in order to have a greater presence on the web. Thus, although both are key when it comes to gaining visibility on the internet, there are some significant differences between them. Thus, while SEO (Search Engine Optimization) is the discipline in charge of optimize the positioning of a website in search engines, SEM (Search Engine Marketing) is a strategy aimed at gaining said positioning through paid ad posting.

For this reason, given its importance, some specialized agencies annually analyze trends in SEO and SEM. This is the case, for example, of eStudio34, which has just published paths SEO and SEM trend guides for 2020.

SEO trends for 2020

La SEO trend guide for 2020 establishes, in this way, some of the strengths of this discipline looking forward to next year. Thus, first of all, the guide highlights the importance of using structured data to take advantage of clickless searches, directly related to user inquiries made from voice.

In addition, the guide also establishes the need for create local content in order to benefit from the specific operation of the local algorithm. For this reason, the guide recommends making the most of local search engine links. Likewise, the manual also underlines the importance of extracting data in order to know the needs and tastes of potential clients, based on the implementation of semantic studies.

Similarly, the guide also advises the use of a tool for manipulating large amounts of data. Thus, this publication recommends the use of Jupyter: an instrument that allows automate a large number of processes linked to data management.

Likewise, Other trends present in the guide are related to improving communication with customers during purchasing processes and the use of qualitative data for decision-making.

SEM trends for 2020

In the SEM trend guide for 2020 there is talk, among other things, of Machine Learning, which enables the creation and implementation of 100% automated advertising campaigns. In the same way, the SEM trend guide also includes some of the main news of Google Ads for 2020. Thus, according to the guide itself, these improvements would mainly lie in greater automation and in new creativity formats.

In the same vein, the guide also incorporates some innovations in the field of SEM in relation to the level of automation and the artificial intelligence application. Likewise, it also points to the appearance of new campaign formats such as gallery ads, Discovery campaigns and extensions with lead forms. All of them innovative formats that will increase the potential of the reach and effectiveness of the advertising campaigns developed by the different businesses through the internet.

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