Google Keyword Planner: what it is and how to use it

Google Keyword Planner

One of the most important tools for an eCommerce if you are going to advertise is Google's keyword planner. It is an element that helps you optimize your strategy and achieve better results.

However, not everyone knows how to use it one hundred percent. How about we leave you a guide with which you can learn and, incidentally, see the results you will get with it? Let's take a look.

What is Google Keyword Planner

organize search

First of all, especially if you have not heard of this tool, It must be made clear that it is free. It is developed by Google, Which already tells you how important it is.

The objective of this planner is none other than offer you several functions with which to research, discover and analyze keywords that may be of interest to your audience. In fact, what you are going to get with it are several things:

Improve your keywords: in the sense that you are going to investigate and discover words that will be related to your company, your audience and that, perhaps, you have not thought of at first.

Get forecasts and traffic statistics. Each keyword that you see will come with a forecast of how the result will be. It does not mean that it is 100% reliable, far from it. But it will help you make decisions based on data.

In short, we can say that Google's keyword planner is a free tool with which to discover keywords and ideas in order to reach more users who may be interested in your product; and also check the search volume and forecasts (for example, for temporary keywords, thus knowing the best time to start using it).

where is google keyword planner

search keyword

Now that you have met the Google keyword planner, you may already want to use it. As we have told you, it is free, and the easiest way to access it is by going to Google Ads. Once you have logged in with your account, go to Tools and Settings, and there select Keyword Planner.

At first, whether or not you have much experience on the Internet, it can scare you a bit. But it's actually quite easy to use.

How to use Google Keyword Planner

search keyword

As we have told you before, the planner has two main uses: discover keywords and see the search volume and its forecasts.

Therefore, depending on what you want to do, the use will change.

How to use Google Keyword Planner to discover keywords

This is the simplest and easiest function. To use the tool, it is enough to enter common terms that you know, and that are related to your product, your service or your sector.

Google will do a search to generate a list of keyword ideas for you., and you can choose the most relevant ones. Of course, some will be too difficult to position (especially those of one or two words).

Another option, if you don't want to use the keywords you know, or you don't think it's a good idea, is to let Google analyze your web page to select which are the most important keywords. now just We recommend this option if you have a website highly optimized for SEO, that is, to the keywords. Otherwise, it will be a waste of time and you better choose the option.

In case of using it, you have to make sure that you put the language and the country correctly so that the results are consistent with what you can search for.

Regarding the results, a series of keyword ideas will appear and, next to it, a graph that will show you the average monthly searches, that is, the number of times that word is searched for per month (and only on Google).

Then, you will have two important data, the change in three months and the year-on-year, since it will help you to know how the search for the word has changed.

One of the most important data is competitiveness. This will tell you what the competition is for that keyword. If you are starting as an eCommerce, we do not recommend that you choose the high ones, but rather the low ones or, at most, the average ones to have more opportunities.

Finally, the bids will appear, first the lowest value that has been paid, and second the highest.

How to use Google Keyword Planner to check search volume and forecasts

If the use you want to give the planner is to consult, to see what trends there have been, what are the forecasts, etc. then you will need a little more time to do a good analysis.

And is that The step prior to this is to have obtained a list of keywords (with the option to discover) to place all the ones that interest you in the box. It also allows you to upload a file if there are too many.

This will give us a "keyword draft", that is, words that we have saved and that, if you click, you will see that it offers you a graph in which we will see the evolution of that word, its ups and downs, and if it is worth investing in it or not.

Right below you have that smaller graph on the sides of the keywords, as well as other data such as the change in three months, the interannual rate, competitiveness and bids.

In the left column you have the Forecast section, which will give you an estimate of results in case you want to start a strategy using that set of keywords. Yes indeed, keep in mind that we are talking about a metric that changes every 24 hours; with which one day it can be very high, and within ten days very low.

Along with the forecast, it also gives us other data such as impressions, conversions, CTR and average CPC, cost...

As you can see, here are the basics of the Google keyword planner. Try to thoroughly review the tool to learn how to use it because you can include these keywords on your website, but also in the ads that you want to promote on social networks or on Google.

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