First of all, you need to know that the professional position of the Social Media Manager is the profile of the professional who is in charge of plan social media strategies, while it is the Community Manager who is in charge of executing these strategies. But in this case, what an eCommerce should be is adapted to the conditions. That is, with a series of variations with respect to the traditional format of this professional figure.
It has a special relevance in the structure of an online store or commerce because it is in charge of defining policies through the means linked to new technologies. With a greater incidence in social networks, Internet or other sources of information. With an increasingly numerous presence on the part of the users or the companies themselves that go to these channels to carry out their work plans from now on.
While on the other hand, it cannot be forgotten that other of the characteristics provided by the figure of the Community Manager is the derivative of being in charge of executing a digital strategy, without ever having to plan it. It is a small nuance that can better serve for the real understanding of your tasks within an online company.
Functions of the Social Media Manager: planning a strategy
Therefore, the Social Media Manager is the professional in charge of planning a digital strategy, and as a hierarchical level, it is above the Community Manager, so it can be said that it is their leader in its professional segment. And of course with very clear functions, such as those that we are going to explain below:
Lead and create a social media strategy for a commercial brand. Being one of the aspects that must be fulfilled the most to satisfy the demands of digital companies. In this sense, it serves as an added value to differentiate itself from the competition and in this way ensure that the products, services or items of each of the stores or digital businesses are better sold.
At the end of the day it is about fulfilling some tasks in the investigation to improve the structures of your company from now on. As a formula to progress little by little in the business you are developing.
No less important is the fact of having a budget control that you can optimize all the resources that you have before you. As a very effective way so that the project does not collapse from now on. As has happened to a good number of stores or digital businesses that have not been able to survive the adversities that have emerged with the passage of the steps.
Another of its most relevant functions is to organize times in a rational and balanced way forever. It is not only a matter of wanting it, but on the contrary of proposing it with a lot of discipline. And promote this action among the employees of the company.
As well as the fact of whether it is possible to optimize what has been done since this professional task is at the end of the day a human resource that companies have at the moment to give greater visibility to their commercial brand and the products that are marketed .
On the other hand, it cannot be forgotten at this time that analyzing results to be based on what will be applied in a strategy is another of the most relevant tasks among the functions of which Social Media Manager.
Profile that this professional figure should have
While on the other hand, it is also very important to take into account from now on that this highly qualified professional should know as few of the fact that working under pressure. It is one of the ways you have at hand to carry out the strategies and know how to face the professional prospects of a business of these characteristics. With higher demands than in other jobs within the online professional project.
Like knowing how the company's sector works. Not in vain, it is very relevant that from this precise moment you take into account the relevance of knowing the brand to which you will implement the strategy, as well as how to know what the behavior of its consumers is in order to publish at the best time and get more conversions.
Another aspect that comes into play in the figure of the Social Media Manager is his link with communication and knowing how to transmit a message with great efficiency. From this point of view, it is clear that it is more necessary than ever that sto communicate: in order to transmit their ideas and decisions optimally to the rest of the team.
Skills that a Social Media Manager must provide
There is no doubt that to become what a Social Media Manager should be from now on, knowledge of the most modern techniques in digital marketing is not enough. If not, on the contrary, we must have another series of thoughts that derive from their abilities and among which those that we are going to expose below stand out:
- You must have leadership.
- Analysis capacity.
- Marketing knowledge.
- Know social metrics tools.
- Be very creative.
- Know how to communicate with the team.
- Ability to sell a strategy.
- Know how to understand the client's needs.
- Being able to make decisions under pressure.
- And of course to be very sensitive to the opinions of other managers within the company where you work.
Some of the most relevant tasks in your position
As a very specific professional activity, it has to perform functions that are characterized by its polyvalence. For the benefit of online companies where he has been developing these tasks in the labor sector.
It should be emphasized again that the Community Manager is responsible for creating and managing the online community with the vision of a brand. Its main function is to execute the strategies previously planned by the Social Media Manage. So that in this way, its management has an important reflection on the trademark development that it represents in those moments. Beyond another series of considerations that do not have to do with their professional role.
Under this approach, it should be noted that this professional position can be considered essential for the future of the company. Because your decisions are vital to the smooth running of the online store or commerce. And that you must contribute from now on a series of tasks, such as those that we are going to expose below:
A very innovative part of his professional duties is linked to working with monitoring tools and latest technological trends. The latter is one of the most notable differences that it presents compared to other tasks with similar characteristics:
It is primarily responsible for assessing and measuring the evolution of the competition and customers. As well as it implements a tight control over the conditions and the evolution of the market.
He is ultimately responsible for the online campaigns of the company where he works, in a series of very specific professional tasks that are typical of the digital condition of this kind of business.
It is true that it is also in charge of designing the communication policies on social platforms, such as social networks. As one of the most innovative elements in their professional duties and therefore differentiates them from jobs in traditional or conventional companies.
Many people may not know it at the moment, but the truth is that the Social Media Manager is also in charge of managing the campaign budgets of their companies. With a power of decision that is more powerful than can be believed at first.
On the other hand, it should be noted that in moments of crisis that involve reputation, the Social Media Manager implements strategies in the face of possible boycotts of the brand. Where, If the company is involved in a scandal or circulates information related to the brand that could harm, this profile must know when and how it should react to come out in its own defense and not generate chaos in the network.
For all this, there is no choice but the mentality of the Social Media Manager has to be very flexible and open to new scenarios. To the point that you can make decisions in a very short space of time, even working under extreme pressure. So that in this way, your decisions are the best possible in any kind of scenario. As well as having very accentuated communication skills where you will have to be very familiar with the application of new technology in your work. Without giving up other less specific tasks in their professional tasks. And therefore, be a good professional.