With the increased e-commerce sales, more and more companies rely on the web space to competitively sell their products and services. As consumers become more comfortable shopping online, it is increasingly difficult for businesses to compete for online sales.
Here are some proven strategies that will help you increase your ecommerce sales.
Calculate everything
It is extremely important to take your time and correctly tag each and every link. It is not enough to know which campaign email produced the most results. You need to know how many people clicked on a link, how much revenue is generated from customers clicking that link, how many total transactions have been generated as a result of people clicking that link, and the average value and ecommerce conversion rate.
Trust multiple sources of leads
Rely on a single source of leads, such as the search engine organic section, it can turn your business endeavors into very dangerous territory. Algorithmic changes will continue to occur; therefore, diversifying your lead generation efforts will give you balance and more certainty.
Use the 80/20 principle to your advantage
In e-commerce, the 80/20 principle is extremely useful, especially in determining the success of each individual lead generation initiative.
Often times, 20% of the products result in approximately 80% of the profits. So why not cross-sell the most popular products on relevant product pages? Why not move these products to the top of the category pages? Or why not include these top sellers on a landing page?