How to create a group on Facebook and use it to generate sales

facebook group to sell

Today social networks are used for practically everything: from connecting with friends or acquaintances on the Internet, to flirting, and even selling. But many have problems when it comes to know how to create a Facebook group and use it to generate sales. And it is that it is not easy to obtain results, and that these are positive.

If this is your case, and you want to learn once and for all to have a group and generate sales the minute you publish a product, then this interests you because we are going to explain everything you can do to achieve it.

What is a Facebook group

A Facebook group is a place, within the social network, where you create a space to interact with various people. Basically, it is like your profile, only in this case those who meet are people who have an interest in being in that place and do not have to be your friends.

Through the groups you can open debates, conduct surveys, and yes, you can also put products on sale, either through external links or even through Facebook pages where you sell those products.

How to create a group on Facebook

How to create a group on Facebook

Creating a group on Facebook is pretty straightforward. You just have to access the social network (you must have an account to do so). The steps are the following:

  • Click on the word "Create" that you find in the upper right corner. There you will have the word Group.
  • Once you are there, the process to create a group will begin. To do this, you must choose the name of the group, the privacy option (if you want it public or private) and finally the people you want to add to it.
  • Hit the create button and you're done. Now, you must put a cover photo of the group and fill in data such as its description, for example.

Once you have your group, in options you can change the type of group you have. And it is usual that it is general. But you may run into groups for buying and selling, games, social learning, jobs, work, or parenting.

Tips for selling in a Facebook group

Tips for selling in a Facebook group

Now that you know exactly what a Facebook group is and how to create one that benefits sales, be it between individuals, companies, etc. It's time to know those tips or tricks that can move your site and get those long-awaited sales you want.

And is that today social networks, and more specifically Facebook, is full of thousands of groups and pages. If we also take into account that, due to this overcrowding, Facebook "hides" pages and groups. Only those who invest in promotion achieve success because the social network makes them "visible".

However, we always have a few tricks up our sleeves that we can use, and that's always a good thing.

Take care of your group

It is the first advice and we believe that the most effective that we can give you. When you create a group on Facebook, at first the people you know will enter, those who are really interested, or who are family, friends or acquaintances.

Little by little, and linked to your online store, business, ecommerce, etc., more will enter. But are you just going to “sell them?

Imagine the following. You just bought the product you wanted at an incredible price. And the company where you bought it invites you to their Facebook group. As the purchase has gone well, you are encouraged, but you discover that, every day, all you do is publish so that people buy. No more.

In the end, you get tired, you leave or you silence the group. And you forget about it. Why? Well, because you can't treat clients like that; you need to retain them and a Facebook group can serve to maintain certain contact, to make him participate in the life of the group, etc.

What does that mean? Well, welcome him, encourage the group with raffles, contests, etc. In other words, that the people who are in the group are worth being there and wasting their time interacting with you. This way they will feel that they are important to you and, therefore, you will be the first place they look when they have to buy.

Beware of exceeding posts

It's okay that you want to sell. But publishing 15, 20 or 30 posts with your articles is tiring. A lot of. Besides that Facebook may not like that you are so massive, and "hide" your group so that others do not see it.

Better establish a planning with the products you would like to promote that month, and distribute them throughout the days. We are not saying that a Facebook group created to sell will not have a sales post. They will, but if you spend the day advertising 1-2 and talking about the benefits, putting videos, commenting on user opinions, or even asking if they see such a product plausible for them, it can help more people to cheer up.

Moderate comments

People are increasingly encouraged to leave comments. Many can be positive, but others not so much. So you have to be aware of the comments. It is a way to ensure that your reputation and your brand is not tarnished.

So, if they comment on the posts you make, take time to say something so they can see that you read them and that you care what they say.

What if they are negative comments? Always respond from education, and above all ask to speak with that person in private if the tone is higher or there is a reason (bad experience, problems with the order, etc.) that helps to solve. Sometimes spending time with these customers can make them loyal to the company if they see you trying to do what you can for them.

Now, be careful with those who only want things to be free, there are also.

Create the personality of your group on Facebook to generate sales

Create the personality of your group on Facebook to generate sales

Well yes, a group can have a personality. But this has to go according to the image of the brand you have. For example, imagine that you have an ecommerce of sweets and trinkets. In your group will be people who like those products. So why not use the candy emoticons when adding something?

Or give it a fun touch, relating what you say with sweets. That way, you indirectly refer to your products, and also add a laugh to those who read it.


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