Why should your Ecommerce use Bing Webmaster Tools?

Bing Webmaster Tools is the equivalent of what we know today as Google Search Console, previously Google Webmasters Tools. It is a set of tools for site optimization for Microsoft's search engine, Bing. We want to talk to you next about the benefits of using Bing Webmaster Tools in your Ecommerce.

Advantages of using Bing Webmaster Tools

Bing remains a major source of organic traffic

It is a fact that Google is the main source of organic traffic, however Bing is surely the second highest source. It's even known to account for 20-30% of the sites' monthly organic traffic.

Bing is expanding

Engine Microsoft search is expanding its scope thanks to the association with Yahoo in force since 2010 and its merger with AOL that came into force at the beginning of this 2013. The market share of Bing individually is high, but if the numbers of Yahoo and AOL are also added It turns out that this search engine is strongly positioned with an alternative for SEO optimization.

Offers unique tool and data

Another advantage of Bing Webmaster Tools for Ecommerce is that it provides diagnostic reports, plus additional site tests. Although many of its tools are similar to Google Search Console, some features can only be found in Bing. Therefore, it is convenient to use these tools to check the performance of your Ecommerce in Bing for organic search or even get information that has been overlooked in Google.

Other benefits of using Bing Webmaster Tools

Along with the aforementioned, Bing Webmaster Tools offers additional benefits for Ecommerce and websites in general, including:

  • Site security monitoring
  • Tracking and indexing performance
  • Keyword search and optimization tips

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