Privacy when browsing the Internet it is critical for both visitors and e-commerce customers. Therefore, have a Privacy Policy on your Ecommerce site it is a significant way to gain the trust of consumers.
What should a Privacy Policy for Ecommerce include?
Una privacy policy for e-commerce It is a daily practice that consists of collecting, managing and using data from the people who visit your site. For this privacy policy to be effective, it is necessary to consider the following:
Clearly establish ownership
In other words, you must clearly identify who is responsible for your privacy policy. It could be an individual or a team. In any case they are responsible for defending privacy on behalf of site visitors within your Ecommerce business.
Review other Ecommerce privacy policies
It is also convenient to see what and how their privacy policies other Ecommerce businesses. Investigate what systems and software are used to collect personal data through your tour of the site. The key is not to use what others do, but rather to take it as a reference to optimize and improve your own privacy policy.
Identify the types of data being collected
This information may include names, email addresses, shipping addresses, as well as payment and financial data, user names and passwords, as well as site analysis, behavior tracking, use of cookies, etc. You should also assign where they store the data and for how long. More importantly, clearly establish how that data is used or shared with third parties.
Maintain and update
It is true that your Ecommerce, as well as your marketing techniques they probably change regularly. Consequently, you must ensure that your privacy policy accurately adjusts and reflects all such changes. It is recommended that you review your privacy policy at least once a year, even if you know that nothing has changed.