There is no doubt that electronic commerce is offering many opportunities for different businesses. For example, it has recently been revealed that Brazil had a growth of 15.3% during 2015, compared to the figures that were presented in 2014. In fact, the sales generated throughout the past year reached a total of 10.2 billion dollars, secondly, the data provided by the local consulting firm E-Bit.
Not only that, in terms of orders there were 106.5 million online purchases in all of 2015, with an average ticket of $ 96. This is an increase of 12% compared to 2014. According to this local consultancy, the Ecommerce in Brazil will continue to grow during 2016, particularly in the segment of mobile devices, where high sales are expected.
Even the results of an independent investigation reveal that Brazilians have more and more confidence in the purchase products and services through your mobile devices. It is estimated that during 2015, around 45% of Brazilian Internet users have made some type of payment using their smartphones.
This is a significant figure considering that a year before the percentage of Brazilians who made payments using their Smartphone it was only 21%. In addition to the increase in electronic payments through mobile devices, market research has also shown that Brazilians feel increasingly safe to use their mobile phones to pay for the products they buy online.
Another interesting aspect to mention that can represent a great opportunity for Ecommerce businesses on the Internet, It has to do with clothing and accessories being the category of products that consume the most in that country, reaching 59% in mobile payments, followed by smartphones that reach 56%.