Ecommerce trading volume in Spain had a value of 23.91 billion Euros in 2016, which corresponded to an increase of 15 percent from the year prior to that. This year, growth is now expected to be 17 percent which would reach an amount of almost 28 trillion euros by the end of 2017.
This was demonstrated thanks to "Spain Ecommerce Country Report" of the Ecommerce Foundation. This also revealed that 11 percent of companies in Spain have negotiated their sales through their online websites. To make a comparison: in the years 2014 and 1025, this percentage was only 9 percent.
Spanish consumers They do constant research before buying something online. Last year, 83 percent of Spanish online users researched products or services online, with 71 percent using websites that help them make price and product comparisons before buying. Every 2 out of 3 Internet users consulted customer reviews on online sites before purchasing a product online.
Last year, 54 percent of Spanish Internet users bought a product online. Clothes and shoes are the most purchased products online, followed by the categories of home electronics, books and sporting goods. But from time to time consumers do not return to the websites where they previously purchased a product. This is due to the frequent hidden costs or the fact that the consumer will need to think about it. Other reasons are “Payment options are not the most suitable"," Prices are confusing "and"Lack of product information".