In Europe the ecommerce will increase by 19 percent during 2017, the association "Global Eccomerce Asociation" predicted this. Only in Asia, is where ecommerce had strong growth this year. But with Europe having the higher internet penetration, ecommerce had a great boom in this region more than in any other continent.
This was shown in the annual report of "Global Ecommerce 2017" executed by the "Ecommerce Foundation”. He says that even though ecommerce sales are forecast to decline, ecommerce will continue to grow in all regions with an approximate range of 1.45 to 39 percent. On the part of Europe in this report, the “Ecommerce Foundation”Examined in France, the United Kingdom, Germany, Russia, Italy, Spain and Turkey.
One of the things they found is that performance logistics differs significantly by country. The result (which reflects the perception of a country's logistics, among other things, efficiency of customs processes, quality of exchange and transport related to infrastructure and quality of logistics services) was higher in Germany (4.23). Russia had the lowest results, with 2.57 points.
El "Ecommerce Foundation" he also saw the ease of doing business in a country. In other words, where the regulatory environment is the most favorable from the start and operation of a local firm. The UK finished in seventh place, while Germany and France finished in seventeenth place and twenty-ninth place respectively.
Europe has the highest internet penetration, with 80.5 percent of the population making use of it. The region with the lowest internet penetration is in Asia (46.6 percent). But, when you look at internet penetration by country, the country with the highest penetration is the UK with 97.52 percent.