10 years ago, an eCommerce expert didn't exist. In fact, those who wanted to dedicate themselves to this profession did not have a job, because the vast majority of companies and businesses still did not consider that the Internet was enough to pay a person to control an online store.
However, this figure is very important today, and it can mean the difference between being successful and being one of the many. Taking into account that there are more than 100.000 online stores in Spain and that many of them are dedicated to the same, have a eCommerce expert can help you improve your sales. But what is this profession? Which functions has? All this and much more is what we are going to talk about next.
ECommerce expert, what is it?
Before discussing with you what an eCommerce expert is, you should know what the term eCommerce refers to. The short and simple definition is that an eCommerce is an online store. If we look for the broadest concept, it refers to the sale, purchase, distribution, marketing and information of products and / or services through the Internet.
In other words, we are talking about a website that acts as a link between users, who are potential customers, and sellers, whether it is a freelancer, a company, an SME ...
And then what is an eCommerce expert? It would be that person who is capable of managing an online store. Now, we are not really talking about a computer scientist, that is, a person who deals with technical problems that a web page has, but rather the person who analyzes the eCommerce data and establishes a series of strategies with the objective to grow the web, especially in terms of increasing product sales as well as offering good service to customers.
Actually, we must make this clear, because many people confuse an eCommerce expert with a computer scientist, when they have nothing to do with it. in fact, their functions are not even similar.
The functions of an eCommerce expert
An eCommerce expert does not have their roles defined and closed. Actually, because it's an emerging profession (and it also pays a lot if you know how to do it right), the roles are not as familiar as you might think. In addition, depending on each person, you can offer to do more things (Or else the demand made by customers and companies forces them to do more than their share.
But, to give you an idea, you should be clear that the functions could be:
About the website
In this case, the eCommerce expert can take care of:
- Analyze and make decisions so that sales increase.
- Improve the logistics of the company with the aim of providing better customer service and a minimum cost for the company (which would translate into greater benefits).
- Check that the website works correctly (and if not, notify the IT specialist to fix it)
- Establish a strategy based on specific dates (Christmas, Valentine's Day, summer ...) to maximize the sales of certain products.
- Take charge of catalogs, product sheets, etc.
- Analyze the product with respect to the competition and implement actions to differentiate itself from it and highlight the products in the market so that they reach customers.
About social networks
Really an eCommerce expert does not have to deal with social networks, since that is the responsibility of the Community Manager. But it should help to spread the content on the networks, either by establishing a series of products to be promoted, either by following the reputation of that content or even helping to manage crises or incidents that arise with customers.
What do you have to study to be an eCommerce expert?
Being an eCommerce expert right now is a career with a future. You just have to see the online shopping data. More and more people decide to buy through the Internet and that makes web stores essential today (and mandatory tomorrow).
But for now, there is no "official" college degree for an eCommerce expert. The truth is that it would be necessary to train "manually", in the sense that several courses, postgraduate or master's degrees related to the material must be carried out.
At the university level, a career focused on business (such as Business Administration and Management) can guide you about the knowledge you need to have about a company. But, in an online business, you need to know such important topics as SEO, web analytics, usability, sales management, online reputation, content strategy ...
What does it mean? That you need to study various branches of knowledge to be a good professional. To give you an idea, courses related to digital marketing and eCommerce would be the most suitable. But do not get carried away by any Master or MBA that you see, try to analyze not only the syllabus that you will see but also the opinions that there are about those courses since, sometimes, the content is lacking in depth or is not updated, with what which will be money badly invested.
Apart from this training, it is also highly recommended to be aware of the main exponents of this sector, that is, people who stand out, influencers of these topics, both from Spain and America, since many of the trends that reach our country have been implemented months or years before in other countries, with which you could get to anticipate trends and that is beneficial for the eCommerce that you carry.
Where to find work as an eComerce expert
If you want to dedicate yourself to this profession, and you already have training that enables you to work, then the next step you should take is to discover where job offers are available for this profile. We recommend the following:
- Linkedin. It is a professional social network and not only does it have a section with job opportunities; You can also advertise on the social network and you will appear in searches made by other people. You just need an attractive profile and as complete as possible.
- indeed. It is a website focused on online employment. If you put in the eCommerce expert search engine, you will get job offers to choose from and try your luck to find a job.