Ecommerce in Denmark it has been estimated to have a value of 15.5 billion euros in this year 2017. If this prediction comes true, it would mean that the B2C ecommerce platforms they will have a large volume of business that will grow by 15 percent more than last year.
This was one of the main conclusions that "Denmark Ecommerce Country 2017" I report from "Ecommerce Foundation" which their database is based on their own research and statistics from others. Last year ecommerce in Denmark had a value of 13.5 billion euros, after having had a great increase of 15.88 percent from 2015. Now the prediction of this industry is that it will exceed 15.5 billion euros for the end of this year.
These studies also showed that 84 percent of the online population in Denmark made purchases online last year. This corresponds to almost 82 percent of the total population in Denmark. Consumers are between the ages of 16 and 24 and those who are between the ages of 35 to 44 are the age groups with the largest scales of online purchases: 90 percent of these have purchased a product in line during the last 12 months.
Clothes, shoes and jewelry are the most popular products in Denmark. Almost 2 billion euros were spent on these types of products last year, while Technology, cameras and household items were also popular products in Denmark. However, when it comes to the number of purchases regarding these types of items, clothing is still the most popular item, but now it is followed by the categories of books, technology and cameras.