There are certain elements that each website E-commerce must have in order to stay relevant and competitive. Beyond trends in web design or the use of advanced functions, there are features that all Ecommerce business must have and that are essential to attract online shoppers.
Ecommerce features for online businesses
1. Ease of use
Several studies show that 76% of consumers say that the most important feature of a website is the ease of use. Therefore, your goal should always be to help buyers get to what they want faster. Your ecommerce business should be a competitive advantage in a place of a problematic experience.
2. High resolution photos and videos
Buyers want to see products in detail, from all angles and from all perspectives. Consequently, in your Ecommerce you must show multiple photos of your products in high resolution and optimized for page loading. Videos should show how the product is used or show its most relevant aspects clearly.
3. Optimization for mobile
All websites must be optimized for the mobile platform And that of course includes e-commerce pages. In an Ecommerce with responsive web design, the content intuitively adapts to the screen size of any device to provide the best user experience to the buyer.
4. Buyer reviews
It is also a key element in Ecommerce since about 92% of consumers read the opinions or reviews of products made by other buyers. Positive and even negative reviews can help you increase sales in your Ecommerce.
5. Offers and special promotions
When buyers find that they receive preferential treatment, this motivates them to buy more and spend more time searching your Ecommerce. If you also have a web page The only one that lists all the offers and promotions, you will not only boost sales in your Ecommerce, but also you will improve the SEO of your business.