Next May 6 will take place eRoadshow Valencia with the celebration of a ECommerce and Online Marketing Congress in which some of the most prominent experts in the sector will meet. From 9 in the morning until 2 in the afternoon there will be conferences and debates in which different issues of great current interest and interest to all will be discussed. In addition, in the afternoon there will be a very interesting masterclass.
In this event, topics such as how to get a hit in a online marketing strategy, the way to convert visitors into buyers or the way to create and improve an online store, among others.
El eRoadshow Valencia 2014 will have the participation of some "fat fish" of the most outstanding eCommerce and Online Marketing panorama.
In principle, these are the confirmed speakers:
- Gerardo Cabanas, Managing Director at Autoscout24
- alex vallbonaDirector General bichbox
- Miguel Tena, Marketing Manager of tap-tap
- Camilo Majaron, Glogal Daily Deal of letsbonus
- diego marcos, CCO of PayTpv
- Gorica vukojicic, Country Manager of e goi
- William GarciaCEO onetic
- Inma Anglada, Head of Market Delivery of V.me by Visa
- Javier Gayoso, Director of Spotify
- Salvador Suarez, Managing Partner of Territorio Creativo
- Javier Gorriz, Area Manager of MRW
- Henry Saint John, Community Director of Community Internet
- Ruben Calvo, Marketing Director of Director
- Jordi Pascual, ECommerce Director of Banco Sabadell
- Adrian Manez, Director-General of Ozone
- michiel smith, Director of Marketing & Sales at fruzzel.com
- Jose Carlos Agrela, Business Development & Digital Strategy at internet academy
Program
At 9 in the morning the accreditations will be delivered. At 9:30 a.m. the welcoming ceremony will take place by a person in charge of the Valencia Chamber of Commerce.
The first presentation will take place at 9:40. Gerardo Cabañas (Autoscout24) will speak about the success story of his company and about the «Evolution of online car sales». It is expected to last 30 minutes.
Then, at 10:10, Javir Gayoso (Spotify) and Salvador Suárez (Territorio Creativo) will give a presentation on Social Media entitled "The challenge of brands in social networks and multichannel". This talk will last 30 minutes.
At 10:40 Inma Anglada, (V.me by Visa Europe) will give a presentation on how virtual wallets are changing the way we shop online and will present Visa's bet for companies, consumers and financial entities: V.me by Visa.
After this talk, which will last half an hour, there will be a 20-minute break.
At 11:30 the Letsbonus success story, and they will talk about how this company went from being a collective purchasing start-up to becoming a complete marketplace with a selection of more than 2000 plans, trips and products. Camilo Majarón (from Letsbonus) will be in charge of this talk, which will last 20 minutes.
In the last ten years, being debate of the day will be held at 11:50. For 40 minutes Rubén Calvo (Mdirector of the Antevenio Group), Gorica Vukojicic (E-goi), Michiel Smit (Fruzzel.com) and Adrián Mañez (Ozongo.com), under the moderation of Enrique San Juan (The Social Media Company) will debate on "How to run a good online marketing campaign". From their experience, they will deal with points such as the following:
- What aspects should be taken into account before launching an email marketing campaign?
- The Synergies Between Online Marketing And Traditional Marketing - Limitations And Opportunities When Combining Channels
- How can I integrate my physical store into the digital strategy?
- How to convert my business successfully?
- How can we get good SEO? ¿
- Are there tricks to get a better SEM?
- What types of online marketing campaigns are most effective?
- How can I execute a good Performance Marketing plan? SEO For ecommerce.
After the debate, at 12:30 pm Jordi Pascual Guerrero (Banco Sabadell) will give a talk on eCommerce focused on a fundamental topic: "Charging e-commerce purchases is not just installing a virtual POS."
After this lecture the second debate of the day will be held, this time on eCommerce. Jordi Pascual Guerrero,
Javier Górriz (MRW Spain), Alex Vallbona (Birchbox Spain), Diego Marcos, (PayTPV) and Guillermo García Hernando (Onestic), under the moderation of Enrique San Juan will discuss the «Aspects to take into account when creating an eCommerce ». They will discuss trends in e-commerce today and the following points:
- What steps do I have to follow to create my eCommerce?
- What payment methods can I incorporate into my ecommerce?
- What type of logistics will my client require of me?
- Do I take into account the current consumer behavior?
- How valid are the price comparison pages?
- How can I get other pages to recommend my ecommerce?
Then, at 13:30 p.m., the last presentation of the morning will take place by Miguel Tena (Tap Tap Networks), who will talk about Mobile. His talk bears the following title: "How to impact the next customer through mobile".
In the afternoon there will be a masterclass on digitization by ISDI. From 15:30 and for 3 hours Jose Carlos Agrela (InternetAcademy) will talk about "How to start a digitalization and Social Media plan". In this session, participants will learn the main keys to start a digitization plan within their business organization and to plan and develop a Social Media plan.
Price and registration
Participating in this event has a cost of 20€.
To register and obtain more information visit the official website of the events The eRoadshows
Image - Ozongo.com