With the growing globalization various aspects of life have grown. The academic sector, the industrial sector… everything has progressed. And within the commercial area, many areas have grown. Due to the streamlining of different business processes, there are many departments that have been growing.
One of them is the marketing. With the arrival of social commerce, social shopping, and other modalities within ecommerce, the market has become more competitive. Therefore advertising and marketing Needed to promote products or services must be bigger and better.
The marketing now it must be done in more conspicuous ways. The customer increasingly demands and needs more. Campaigns must be more aggressive and use all possible resources. Within these resources are all those referring to the email or e-mail. These types of resources are referred to under the e-mail marketing name.
Email marketing makes use of email of potential buyers to inform about a product. It allows to make an offer specially designed for the characteristics of the client and their reality. In addition, it allows you to offer exclusive offers for a certain period of time.
In addition, email marketing costs are quite small compared to other traditional marketing tools. This means that each company can invest very little in advertising the product. It allows better control over the target audience you want to inform.
Not to mention, due to the ease and agility of today's email platforms, it's easy to test and measure the scope of this method. It is possible to know what kind of answers, favorable or unfavorable, the e-mail marketing campaigns in customer responses.
Although of course, for this to work it is necessary to have the client's permission. Allowing the customer to give their authorization to send information about new products or services may be the key to the correct operation of e-mail marketing.