Customer service in e-commerce

The differences between traditional commerce and electronic commerce with many, and one of the most important to consider due to its importance is customer service; Well, while in a traditional store the client can turn to any of the store workers to resolve their doubts while in electronic commerce This can be more complicated to carry out, for this we will give some tips on how to handle customer service.

Real time chat

One of the better options is to open a chat in real time in which customers can ask their questions, and the best way to be able to attend one of these chats, depending on the size of the business, is to make a waiting list in which chat members They can express their doubts in the form in which they come to it.

Doubts blog

Another option we have to be able to serve our customers is to create a blog in which customers express their doubts and the answer is shared in public mode, in these ways it will be easier for future customers with the same doubts to be able to solve them by searching in said blog, this will greatly facilitate this task.

Telephone support

Depending on our infrastructure, another possible option is to have a phone line in which several people are prepared to answer the questions of our clients.

Also, if there is someone in our business who has technical knowledge of our products, we can ask for their support to enhance a technical description detailed information on each of our products; And not only this, it is also important to have a section in which our payment and shipping processes are clearly defined to reduce the amount of doubts to a minimum.

These tips are simple, but truly functional, clarifying first that the most important thing will be to review our infrastructure to know which is the best option.


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  1.   Michael Planas said

    Impossible to report a complaint about a defective appliance to the Corte Ingles online customer service

    The face-to-face service has been nil with the excuse that the online service is their «competitors» and they have only provided that telephone line that is ALWAYS BUSY