All the advertising campaigns are very important in any phase of commerce, whether electronic or traditional, however, in the E-commerce takes an outstanding importance, because there are several options on the internet through which our clients could replace us, in addition to the fact that at the beginning it is very important to make ourselves known so that people get to our website. Here are some tips for build loyalty to our customers and that these help us to make ourselves known.
Advertising in personalized e-commerce
El advice is to use email based on a database; And although it is true that many online stores do it, there are some things that we could do so that our emails differ from the rest, one of those options is to send not only promotional messages, if also some interactive postcards for our client to find our most entertaining e-mails; Another option is to ask you about the product you purchased from us with a message mentioning something like this:
"This day a week ago you finally bought this product, has everything worked out or can we help you?"
Although it is only an example the fact that we remember that it was the one who acquired said product will do it feel important to the company, and this will make them take us as the first option to make their next purchase, in terms of the question, the purpose is that the client is aware that they have us to resolve any questions, so that they have a better sales service; undoubtedly this will make the client have greater loyalty to our online business.
It is true that the above requires special infrastructure, so it is important that we analyze very well the possibility of implementing these forms of advertising, which will make our clients tell others about us.