Have you ever heard the term domain authority? Or have you seen the acronym DA in some text? Today this is a decisive factor for a website, be it a blog, an online or eCommerce store, or a news diary. And it is that it has a very direct impact on SEO positioning. In other words, the quality of the content you offer to readers is determined and the entire source is analyzed to determine how reliable and important you are.
In other words, your domain authority can be related to how "influential" you are. But what else do you need to know about domain authority? What advantages does it offer? How can it be improved? Of all that and much more is what we talk about next.
What is domain authority
Although you must already have an idea about what domain authority is, we want to explain it a little more so that it is clear to you.
Domain authority can be conceptualized as the value of a web page in terms of popularity, that is, how well known and visited that page is. However, the measurement of this term does not really focus on the statistics of a page, but on the links that go to the web, both in quantity and quality.
For example, imagine you have a page with 1 million monthly visits. But, links to your page do not arrive more than 10 or 20 a month.
And now imagine a page that has only 200.000 monthly visits, but there are 200 links a month.
The visits, after all, will be Google who provides them. And it is that by raising the domain authority, there will be more traffic to your page.
How domain authority is measured
Now the question you may be asking yourself, especially if you have a website, an eCommerce or something that you want to be successful on the Internet, is to know what domain authority you currently have. Well, there are many tools that help you find out, such as Ahrefs, Alexa, Moz, and many others that analyze the page and determine according to the data the authority.
Of course, they will not obtain a 100% reliable result. In other words, they are going to give you an estimate, but the reality is that only Google knows what the end result of your domain authority is, and why you are ranking up or down.
Advantages of having a high domain authority
After having seen all of the above, there is no doubt that one of the main advantages of domain authority is, without a doubt, improving your web positioning. In fact, the domain authority itself is almost a third of all the work that needs to be done in SEO, which helps, and a lot, that the other two-thirds also work, even better.
But, what more advantages are you going to get?
- You will improve visibility. This will mean that you will have more visits from users looking for you, or looking for the content that you offer them (and that Google qualifies as high quality, hence your domain authority).
- You have a better chance to "like" Google. And that implies that you can enter Google Discover, which is a section of the most relevant websites by Google. What can that mean? Well, a chute of users a day, which will improve your statistics and you will rise in audience much faster.
Keys to improve your authority
Focusing now on what is truly important, that is, on what can improve your domain authority, The keys that will work the most for you will be the following:
A Link Building strategy
This technique is one of the main ones, and also one of the most complicated to do well. But the truth is that the more dofollow links you get, and of good quality, the better your domain authority will go.
You should also bear in mind that, when you link to another page, what you do is lose part of yours, so it is not advisable to go overboard with it. But it doesn't mean that you shouldn't use it either; in fact, Google sees it as a very good thing.
Original quality content
Content is king, don't forget. And although all the media can make the same news, it is your creativity that is going to make things change. Therefore, when writing an article, appeal to both information and originality to do something different. This way, Google will like you and can position you much better (even than other stronger media).
Don't forget about internal links
External links are just as important as internal ones. Therefore, it is necessary that you also link your articles naturally in the articles that you write. Why? Well, because you increase the possibility that people visit other content, even if it is old, and that way you will achieve more visibility.
In addition, it is a good technique to improve domain authority because you make users visit other pages within your website, which tells Google that you have content that is interesting, both new and old.
Social networks are now one of the best tools to improve your domain authority. And, if you get a stable audience, which also shares your publications, you will get your articles distributed and, hence, more people are encouraged to read it and even to write articles based on your news. That is just what you have to get.