Difference in SEM and SEO of a web page

difference sem and seo

This time we will talk a little about the difference between SEM and SEO of a web page, since these are two terms widely used when it comes to positioning on the Internet. For starters, positioning in search engines (SEO), can be described as the set of strategies and tactics used to ensure that a page is accessible to a search engine and to improve the chances of that site being found by the search engine.

What is SEO?

The goal of SEO it is obtaining a high ranking position on the search engine results page, for example Google, Bing or Yahoo. It is essential for a website to rank in search results as this can mean more traffic going to that site. That is, the higher a site naturally ranks in search engines, the greater the chance that that site will be visited by a user.

What is the SEM?

For its part, SEM or Search Engine Marketing, is a broader term than SEO, used to encompass different options available to take advantage of search engine technology, including paid ads. SEM is often used to describe actions related to research, presentation, and positioning of a website in search engines. It includes aspects such as search engine optimization, paid listings and other services focused on increasing exposure and traffic to a web page.

Difference between SEM and SEO

SEM is a broader term than SEO since the latter aims to improve the organic search results of a website, while the SEM uses search engines to advertise said page or business to potential Internet consumers, sending more targeted traffic to the site.

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