Difference between B2B and B2C

B2B and B2C

Some of the terms we commonly find in E-commerce items are B2B (Business to Business) and B2B (Business to Consumer). These terms refer to sales strategies in which we make a difference depending on who we are selling to. B2B refers to those businesses that sell products or services for other businessesWhile B2C singles out companies that sell hoping that their products are consumed by their buyer.

Example of B2B and B2C

For example, if in our online store we sell plastic bags wholesale, we will assume that our customers will be companies that need to use plastic bags for their packaging, therefore our business is classified as a B2B. If what we sell instead are handbags and we usually make sales of one or two items per customer, it means that our business is classified as a B2B. It is important to be able to identify the type of business we run since in this way we can follow strategies to improve sales strategy.

If we talk about a strategy for B2B business We must know that the main thing is to focus on offering a product of the highest possible quality through an infallible logistics chain. The buying and selling process involves very little personal emotion, looking for ways to save time, money and resources. As usual, B2B marketing strategies They seek to establish relationships in the form of a network in which customers easily find distributors, being able to choose the option which best suits them according to their needs.

B2B
Related article:
B2B, the trend in e-commerce

Instead, B2C strategies they are based on the emotional decisions of customers, and are more focused on the results and personal benefits that a product can offer to consumers. Marketing for B2C companies seeks to solve the needs and offer personal solutions to each of the clients, focusing on the benefit that they will obtain by consuming the product.


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  1.   Karen becker said

    There is an error in this paragraph:
    "Some of the terms we commonly find in e-commerce articles are B2B (Business to Business) and B2B (Business to Consumer)."