Design mistakes that can cost you clients

Design mistakes that can cost you clients

In the age of E-commerce, many strategies have been created around getting the customer to buy more than they bargained for, and while most are effective and help customer shopping experienceThere are some whose tactics may seem effective, but they will ensure that a customer does not buy from us more than once.

An example of this is incorrect signage on the web page design.

This refers to when web page buttons They are designed so that by nature, the customer will buy a more expensive product or some improvement. It is a fairly common tactic because it simply consists of using the colors and correct signage.

Suppose you offer the customer improve their product, and put a big green arrow that indicates that you accept the improvement; and hide in a small gray rectangle the option not to accept the upgrade. The customer instinctively chooses the first button and you can finalize your sale with a higher profit margin.

However, when the client receives your invoice and your product and see that it is not what he ordered, he will not be happy at all and he will probably ask you for a refund for the unethical tactic you used.

The number of websites is very large, even the most prestigious and recognized brands use this type of strategy, taking advantage of buyers who are in a hurry or are new to the markets. online purchases. In the long run, these techniques will move your customers to ecommerce stores with clear options and buttons.

It is for this reason that it is preferable to have a clear web design in that your clients are always aware of how much they are going to pay. A satisfied customer is a customer who will return.


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