Antai Venture Builder has developed Deliberry, the first Spanish platform that will allow any user to make their buy food online from any device in different stores in your city and receive the order in one hour, or when the user indicates it. It is the version of that mother - sister, mother-in-law, aunt, neighbor, friend or her male counterparts - that you urgently call because you need her to buy you something and take it home, but in a startup version.
Deliberry, inspired by the American InstaCart, which is having great success in the United States, has started operating in Barcelona this May and will gradually expand its business model to the rest of the Spanish territory. Deliberry has agreements in Barcelona with Veritas, Casa Ametller, Carme Miranda, Plus Fresc and Caprabo, and with a network of buyers (through an agreement with Caritas to incorporate women over 45 years of age into the labor market), which "They go to the supermarket to choose fresh products as if they were for their family", and their own distributors.
Users of this platform will be able to choose between several supermarkets and proximity stores and a personal shopperAn expert in shopping, she will select the highest quality products, especially fresh ones, and Deliberry will deliver them to the customer at the same price as the store.
The selection of the team of personal shoppers has been made through an agreement with the program Feina amb Cor de Caritas, which allows you to employ women over 45 years of age. For businesses, it is a way to increase sales and reduce logistics costs, as well as the possibility of offering an immediate delivery service.
Deliberry is co-founded by Gerard Olivé and Miguel Vicente (founders of Antai), Gemma Sorigué (CEO of Deliberry) and Camilo Defoin (COO of Deliberry).
"The key to the company is technology for logistics", explain the founders. "The cost of the service is 5,9 euros: many people value their time more", adds Gemma Sorigué, CEO, who had been a board of directors at LetsBonus.
“The idea came from the incipient online food boom, which has not yet fully exploded. We believe that it is a service that contributes a lot to citizens who have little time, but who at the same time want to consume good products and have it delivered soon ", Sorigué explains.