There has been a great fall of number of European retailers what are you offering free returns to his clients. From 55 percent in the first quarter of this year, to 28 percent today. In the UK, half of the brands there offer free returns, while 23 percent do this in Germany and 21 percent do this in Ireland.
This was shown by a returns investigation by the ReBound platform among more than 200 fashion brands that are the leaders in their markets. The second edition of "Great Return Race" its report showed that most brands are not totally honest with their return policies to their customers. Only 6 percent promote their policies in all three key stages of purchase returns: the product, the shopping cart, and the checkout site.
The number of online retailers offering free returns in at least an international market low from 55 percent in the first quarter to 28 percent today, a survey said. In the UK, 10 per cent of brands have stopped offering free returns since their last editions, while 12 per cent of brands in Ireland have done exactly the same over the same period.
We use inquiries as a way of being in the shoes of buyers from around the world to see this first interaction with return policy and take these experiences into account, says Charlotte Monk-Chipman, Marketing Leader at ReBound.
The study also showed that there are now more brands which offer different payback periods and which the accessibility of their websites has been improvised. "This affects the number of movements it takes for the customer to find the return policies".