Why do customers abandon a purchase?

There are studies that indicate that between 50 to 70% of buyers do not complete their order. These data reveal that online retailers must build momentum to recoup lost sales. A good way to do this is to start by figuring out the reasons why customers abandon a purchase.

One of the main causes has to do with the fact that buyers have found an Ecommerce that offers them a better purchase price. To combat these abandonments it is a good idea to send buyers a coupon or discount after abandoning the purchase.

It should also be noted that some buyers see the price of the products and believe that this is the final price. In many cases you have to add the cost of shipping, which increases the price and of course discourages the buyer. Ideally, offer free shipping to gain their trust.

Another reason why customers do not make a purchase has to do with the purchase process itself, it is too complex. If the buyer suddenly finds that there are a lot of pages and it takes too long to complete the purchase, they will most likely end up abandoning the shopping cart.

Perhaps one of the most serious reasons why a buyer abandons a purchase It has to do with simply not trusting your Ecommerce. To make customers trust your Ecommerce, you must implement security and data protection measures, have a professional and attractive web design, an acceptable loading speed and excellent customer support, among other aspects.

Finally it is possible that buyers are disappointed because they expected to find discount coupons or special promotions for being new customers or returning buyers.

Whatever the case, it is important to take measures to prevent all those potential purchases from ending up damaging your Ecommerce business.