The consumer profile It represents a fundamental element when the company requires information on trends and operating patterns, as well as the operation of the organization.
If your business is in business competition, have customer profiles In your database it can provide you with information about which are the most profitable consumers based on the gross margin of the product and the cost of customer service.
Likewise, these consumer profiles They will allow you to know where those same clients are currently located, who were also the most profitable during the last month or last year. Not only that, a consumer profile can tell you which products are selling better and which ones are producing lower sales.
You can also know which products need to be reinvented and which new products can be derived to satisfy market preferences between a certain age range. The capture and use of consumer profiles are also present in web activities, mainly in electronic commerce.
In fact, many pages and you have online, they establish an independent database for an exclusive function. The use of customer profiles for Ecommerce sites It can be a complicated activity, mainly because people are not limited to just one website. Therefore, online stores must ensure that they recommend the right product for the right audience.
It is also important to consider that consumer profiles They are constantly changing, and there can be many reasons why these items fall out of the data. It could be that the consumer is far from the site or that their preferences have simply changed.
Most data warehouses for ecommerce sites, have engines that observe behavioral activities on the site. These engines have the ability to track purchases, registrations, product reviews, and everything else on which information can be obtained. Thus, consumer profiles can be constantly updated.