Spain is the country with greater penetration of smartphones in the market, from all over Europe, with 81%. Analyzing the purchases made online in Europe, we see that countries like the United Kingdom have 45% of their population Buy online at least once a week, followed by Germany with 34%, Italy with 32% and France with 27%. Spain is behind with 19%, so there is still a long way to go.
The main motivation for shopping online they are the simplicity and comfort to claim or return a defective product, with 46%. This would confirm the data from the other studies, where the element of ease / comfort acts as a determining factor when differing between a ecommerce store and another.
From this information we can rescue that: ecommerce growth Here in Spain, it has grown exponentially and has not stopped increasing above 20% annually, since 2013.
The commercial sectors in ecommerce That generate the most profits are travel agencies and hotels, air transport and clothing.
El ideal ecommerce according to the client should have ease of use, good claims care, free or low cost shipping and good prices, something complicated right? Nowadays the client is increasingly demanding and the products have to offer higher quality to position themselves in such a competitive market, if we cannot get closer to the client's expectations, we will not be able to dream of the international sales that we so desire.
E-commerce is facing the years of technological advance accelerated of all time, now being at the forefront is complicated and if you do not join the current global market, You are out of commercial competition, the future is to sell your products or services electronically, so you will have a greater impact on customers around the world.