The report presented by the ONTSI (National Observatory of Telecommunications and the Information Society) on the development of electronic commerce in Spain during 2012 presents some very interesting data on eCommerce. One of the most interesting data that this report reveals is that the volume of e-commerce business to the final consumer (B2C) increased by 12,3% compared to the previous year, with a total turnover that reached 12.383 million euros in 2012.
This report also reveals other positive data, such as the increase in the number of Internet buyers, so that the number of online shoppers increased by 15%, reaching 15,2 million.
Nevertheless, growth during 2012 was lower than the one experienced in 2011, when the increase was close to 20%. In addition, the purchase volume per user decreased slightly.
However, there are still many optimistic data. We see some:
- Purchases made in mobility increased by 8%, both for products
- The percentage of users who have made at least one purchase per month over the Internet also increases, standing at 16,8%.
- Websites that sell mainly online are the main buying channel.
- Commercial transactions between individuals (C2C) increased.
- There has also been an increase in the purchase or download of products or services through mobile devices
This report also identifies some brakes that are slowing down the penetration of eCommerce in Spain, such as the reluctance of many users to buy the product before seeing it, the shipping costs, the money-back guarantee and the distrust in terms of payment methods and the security of personal data .
It should be borne in mind that 55,7% of the Spanish Internet population made purchases through the Internet during 2012. Other European countries such as France or the United Kingdom exceed this figure, which indicates that there is still a lot of work to do and especially many opportunities to seize.
Source - Study on Electronic Commerce B2C 2012 (2013 edition)