Just born BranTube, a startup that connects y influencers with brands and companies. BranTube is a platform of Spanish origin aimed at video creators on Youtube in Spanish and to those companies interested in carrying out marketing actions.
The operation is totally innovative, since it allows any company to be registered, while the y influential They will make their content proposals on any product that companies want to promote. In the end, it will be the company that will select the video that is closest to its market niche and leave its branding
For this service the youtubers will receive an amount of money. This is an innovative way to monetize videos on YouTube, since until now it could only be done through Google Adsense, Google advertising and YouTube.
One of the requirements to be able to access as youtuber to the new platform Brantube.com is have a minimum of 1.000 subscribers, have a filter to avoid unwanted actions and offer brands quality in marketing actions.
In this way, BranTube becomes a web space where y with hundreds of thousands of followers, with companies and brands, carrying out an online marketing action and where both parties achieve a goal.
With BranTube not only y With large numbers of followers they can offer the possibility of advertising a brand or service, but also the smallest ones can generate an advertising impact on their followers. Help these y smaller to grow as well as brands to bet on one of the most followed formats on the Internet is another of the objectives of this new platform.
The talent of video creators is put at the service of promoting companies, a way of marketing of influencers Very current. BranTube does not provide content or manage Adsense advertising, so the platform works as an intermediary between companies and video creators.
How BranTube works
The operation of BranTube is very simple. Companies, by accessing BranTube, will be able to select an amount of money to carry out a campaign and will be able to upload an image of the product so that y may know it. If the product is close to your niche, the youtuber You can offer yourself as a creator of a video that will be distributed among your followers, in addition to YouTube and, using the tools to connect with other social networks such as Twitter or Facebook, the video can be viralized, achieving thousands of advertising impacts.
The brand will have access to information about the channel of youtuber, number of followers, age segment, gender, country. Once the campaign is finished, the company will receive an analytic with the impacts generated with the video.
On the other hand, when the product is shown for youtubers to see it, they can make a bid to keep the campaign. The company will have the power to select the youtuber appropriate and once done there will be a period of time to create the video. Once the company has approved the content, the video will be uploaded to the YouTube channel of the youtuber.
If the company wants the video that the youtuber makes for its channel, it can specify the delivery, in this way the company or brand will also have a an influencer in your company video.
BrandTube offers great opportunity to SMEs
But it's not just big brands that can do influencer marketing with youtubers SMEs, which are the vast majority of the business fabric, can undertake a campaign at a low price. Starting from only 50 euros, a company can start to get a youtuber make video content that you deliver to your followers.
The subject of the videos can range from products or objects from an online store to showing how a shipment is unpacked. You can also take sponsored tutorials or show the qualities of a face cream by going through any creative video action that helps both parties achieve a goal.
In addition, there is no exclusivity with Brantube, so the y they can carry out the campaigns they want: there is only an agreement between different parties. At the end of the video the youtuber You will receive your previously agreed compensation through Paypal, while the platform obtains 10% through mediation.