How to boost a business by transforming the brand image

how to improve brand image

The brand image is the set of mental representations that can be attributed to a company. From your logo, slogan, type of letters, etc. Everything that defines the personality of a brand. The more different, the more particular your references, and ultimately, the more "personality" you have, the more chances a brand will have to occupy a privileged place in the minds of its customers. But just because a brand image has worked in the past is no guarantee that it will continue to do so in the future.

In full digital transformation, businesses begin to face challenges that were not previously encountered, and that sometimes compromise your brand image. In fact, there are even some who are at a clear disadvantage, having not made the leap in giving a presence on the net. This phenomenology gives rise to the need to transform the brand image, to adapt to today's times. A method that can also be used to give a good boost to the company.

Systems and methods to transform the brand image

Methods to boost your brand image

The last few days we have been commenting at length on the blog about how to improve the brand image. Since mistakes that damage your brand image on social media but also how to improve the image through images and / or photographs. However, the systems that exist to improve and transform it, adapting to today's times, have a very wide range. Taking advantage of ecommerce, we are going to see what different paths we have, and how to even ensure that the clients themselves are the ones who get involved with yourself.

Prepare events and generate an approach to your customers

Preparing events allows an interaction with your huge potential clients. That people have the possibility to get to know your products or services closely, observe the people behind them, and be able to try them, generates an aura of confidence and positive feelings. Try to make events close to your customers, unless the services you offer are very specific and sought after, in which case the radius may increase.

Many companies hold events with "hook" products. That means, offering for free or for low cost the possibility of trying what you offer, with the assurance that you offer something of quality. Usually, meeting or exceeding the expectations of what people look for in you, not only makes them remember you, but also that they are willing to repeat again. A very interesting way to influence your customers.

How to improve your brand positioning

Gain visibility in Google engines

Partner with blogs, respectable opinion places, and influential websites, to promote your products. It will arouse the interest and trust of your potential clients. Deep down, we all move around what we think is good and what we know. That places with good degrees of reputation relate to your brand will attract the type of people you are looking for.

In addition, by increasing traffic, Google engines will begin to position your website better and better, so it will gradually gain greater visibility, attracting more people. Making this habit routine by gaining more visibility from the sources from where they have been able to know you will help to build loyalty and get more customers.

Promote free products in exchange for getting your customers involved

You may have noticed that on a regular basis some brands offer discounts or product raffles. And it has nothing to do with starting a company, in fact there are many that offer these promotions and they are already more than established in the market. Why? Because it still works.

promote your brand with offers and attract customers

It is a very common practice in social networks. A company carries out a raffle for one of its products, and in return all it asks for is a "like" and distribute that promotion through social networks. All the people who want to participate begin to give more visibility not only to that draw, but to the company that carries it out, and the impact is very high.

In the same way, the possibility of getting discounts in exchange for sharing images or other interactions is a good way to create sympathy among your customers. They are going to save money, and more people will have seen your brand. A great symbiosis.

Environment and solidarity acts

In any case, but essential if your brand revolves around or is related to the environment or helping people. Since always, but especially today, there is a deep-rooted awareness and sensitivity towards preserving nature and fighting against climate change. Carrying out activities, collaborating, and then being able to indicate that you work and allocate part of your efforts to get involved in these issues, will generate sympathy for your brand. At the same time, you will be able to promote it, and knowing that you are doing good deeds will make you feel proud.

In the same way, participating in an NGO, foundation or creating events around helping the most disadvantaged or in a delicate situation will have the same effects. And it is that we all value who supports and endorses these tasks. If you have time, and you want to give it a boost in the transformation of your image, this is another possibility.

Become a sponsor of events or teams

different ways to improve brand image

It is a great form of sponsorship. That your brand is reflected in a marathon or in an aquatic journey, it is a good idea. Sometimes it is not even necessary or related to sport. For example, in cycling. I myself was a cycling racer years ago, and my sponsors ranged from local to international brands such as Toyota. That publicity was always seen in every sporting event, and even training, since we were "walking" on the roads. What better way to relate your brand image to something as healthy as sport.

Generate specialized circles

Not all services and / or products are of general interest. For example, you cannot claim to promote financial services to people who do not have a special interest in economics. Or we would not talk or promote canine obedience courses among those who do not even have pets.

However, if your brand can revolve around specific aspects, hold events with the possibility of repeating them, you will be able to assess how good it is. A high rate of customer return to your services will indicate your good performance. And you've heard the expression "God raises them, and they come together." People tend to relate to each other who share our same tastes and hobbies. Something that has been liked will make that customer niche grow.

If you choose this route, do a good job and shine. The financial results and personal satisfaction will go hand in hand. From here on, I can only wish you the best of luck, and hope you do a good job.


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