Whether you have a personal or professional account, the goal of posting on social networks is to have visibility, that they comment on you, put you like, etc. On networks like Instagram, the photo you post is as important as the best time to post on Instagram. But do you know which one is that?
If you have always wondered what the best time is or if you are doing well for your account, here we are going to talk about it and you will see that it is not as easy as they usually tell you in other publications and analyzes.
When to post on Instagram
If you do a little research about the best time to post on Instagram you will notice that there are many publications talking about this topic. But, if you enter several, you will see that one gives you a few days and hours; while another offers you the same information but with other times and days. And so in almost all the publications (it will be difficult for you to find one that matches).
The reason is not that they invent it (which can also happen) but depending on the analyzes that are carried out, who carries them out, for which countries it is analyzed, etc. you will have one result or another.
To give you an idea of what we are telling you, in several publications we have been told:
- What to post on Friday and Sunday, especially the latter. And that the best hours are from 3 to 4 in the afternoon and from 9 to 10 at night.
- Others say that the best days are Monday, Sunday, Friday and Thursday.. And the hours, from 3 to 4 in the afternoon and from 9 to 10 at night.
- In another post they talk about the best days being Tuesday and Saturday. And as for schedule, from 6 to 9 in the afternoon.
If you see this, it is most likely that you are very lost because, when do you publish?
So what is the best time to post on Instagram?
After everything you have seen, we suppose that you have already got an idea that it is very subjective to think about the best time to post on Instagram.
There are many factors to take into account to publish at certain times. For example, if on Instagram they tell you that you have to post at 22-23 p.m. and your target audience is children, do you think they will see you at that time? It would make more sense to post at lunchtime or in the evening, but not during non-children's hours.
The same happens if they are publications for workers and you put them at 11-12 in the morning. Although they may be eating breakfast, they are usually working and you should adapt the Instagram publication schedule to a more realistic one for your target audience.
It not only influences who you target, but also which country you target. It is not the same to publish at certain hours in Spain than to do it in Latin America. For example, at 9 in the morning in Spain it would be at night (early morning) in South America, so it is possible that you do not reach your audience adequately.
In short, you really should not pay attention to those analyzes and studies because they may not be adapted to your audience. These are normally based on the time of greatest connection to the networks in general, but not individualized with respect to age groups, country, job, etc. What are the factors that can influence you?
Is it clearer to you now that the best time to post on Instagram depends on each account and the potential client you are pursuing? You can get this by analyzing your data and seeing when people connect more to move your posts from time to time and get more interactions.
The factors that influence the best time to post on Instagram
As we have told you before, there is really no best time to post on Instagram. All the posts that tell you what it is are based on something generic. The reality is that it will depend on four factors:
- whatever social network (In this case, being Instagram, we have already focused on the subject. But, to give you an idea, on Twitter, for example, the publication frequency must be much higher than on other networks).
- The target audience.
- The sector in which you move.
- Your frequency and availability to publish.
Let's take a closer look at everything.
The target audience
With this we mean who are the people who follow you or who you want to reach. And you have to know them thoroughly, so much so that you know what times they connect to Instagram to offer publications.
This heor you can get with measurement and analytics tools, which will be the best to indicate the best hours in which there is a greater number of target audience or followers who are interested in your publications.
The sector
For example, imagine that your sector is the restaurant sector. And it turns out that you post at 22 p.m. every day. Do you think it would be of any use? The normal thing in this sector would be to publish in the morning, around 11-12 to invite people to come to your restaurant to eat. Or at 15-15.30:XNUMX p.m. to liven up the dinners or even to see how the restaurant is doing live.
Or if you're a club, what's the point of posting at 3 in the morning if people are there? It would be better in the afternoon, to encourage them to stop by.
Your availability
When you think about posting on Instagram, you can't go crazy and it is always best to plan an editorial calendar. Now, that calendar has to be according to your publication frequency and also to your time.
I mean, you can't start posting daily and suddenly post less. It is preferable to the contrary because, if not, the public will think that you do not take things seriously.
With all this, you can already determine the best time to post on Instagram.