Unlike what happens with Facebook and Twitter that are based on content from a network of friends and followers, Pinterest is a social network that focuses on "graphic interest" and is made up of people who are linked around topics of interest and not relationships. This makes it a excellent social platform for marketing and therefore this time we want to talk to you about how to use Pinterest for Ecommerce.
Set up a business account
The first thing to do is create a business account on Pinterest, which implies completing a form with the information of the company, in addition to verifying the website so that users identify it as a reliable source and eventually more potential clients can find the business.
Use an eye-catching profile picture
This is a very important aspect for the Ecommerce of a company on Pinterest. Therefore, it is advisable that you choose a profile image as a logo that helps people easily recognize your business. This profile image must be scaled to 160 x 165 pixels and you must also include a brief description making sure to introduce the interests of your company.
Create and organize dashboards
Once this is done, what follows is to create a good variety of boards that show the personality and taste of the brandas well as adding enough "pins" to make each board look important and interesting. Ideally, you should clearly name each board, limiting it to 20 characters, as well as add a description that encourages people to follow those boards.
Use high-quality images
To ensure a greater impact on Ecommerce your business is important to inspire your followers, so always make sure to use high-quality images that are at least 600 pixels wide.
Along with the above, you should also show what inspires your company and not just simply show your products. It also adds a Pin or widget-button from Pinterest to your web page for your users to share your content on their boards and also include pins with your products.