By the way you have evolved the market, we can figure out what to sell applications become less and less profitable. This is due to the large amount of free and quality apps that are sustained through the advertising they include and the so-called in-app purchase.
In order to combat this, most large companies have made the decision to offer apps that function as a means of communication rather than as a product in itself.
AliExpress Apps
An example of this model is the AliExpress app, part of the commerce giant Alibaba Group. Downloading the application is free of charge, in addition to AliExpress offer a discount to all purchases made directly from the application. In this way, it encourages customers to make purchases through the application.
Other business model Regarding apps are those that are offered free of charge with the option of an upgrade in exchange for a price. These improvements can be as simple as removing the ads entirely from the application. Similarly, there are those that offer you an extended version. The best example are games that when you buy the full version you acquire more levels.
If, despite everything, you decide that it is best to charge for the download of your application, keep these tips in mind:
- Offers a differentiator: Your application must be unique in the market and must show real utility. If your client finds one that does the same for free, it is very likely that they will go for the free option.
- Keep in mind the maintenance costs in the app stores: Calculate how much you will be deducted for downloading the application and consider it in your costs.
- It also offers a free version: It can be a version with limited content or that only works for a few days, but this will generate the interest of people and they will get used to using it, making it more likely that they will buy your application.