Apple with iOS 10 offers new opportunities for ecommerce

apple-with-ios-10

With the iOS 10 release, Apple offers new opportunities for e-commerce, particularly in iMessage. Users can now do use of emojis, GIFs and stickers in this messaging app. All these branding images would allow consumers to buy products and services without having to leave the application.

And while this feature has been available for some time in WeChat, this is in fact the first time that a messaging app in the United States will offer this capability. Until now, a powerful brand connection for people to visit the App Store and download an application to be able to use emojis. That was a lot of effort and of course most didn't bother to do it.

What does iOS 10 offer

But now with iOS 10 offers access within iMessage to the App Store, where brands like Fandando, have already taken advantage of the feature. By clicking on the brand's logo, users can suggest movies to their friends and later order tickets within the application itself. In fact they don't have to download the Fandango application as its API links to the secure App Store platform for e-commerce.

En iMessage advertisers need to add branded emojis, GIFs, and stickers. The metrics are available to rank based on their user popularity and can also be modified accordingly without constantly reloading the app.

This feedback helps to inform the presence of a brand in other similar applications, with which the potential and opportunities for Ecommerce are significantly increased. From a broader perspective, brands should always investigate how and why people are using different mobile messaging platforms.

Both the audience data that shows demographic information, as well as other characteristics, can help determine which platforms and which times are the most appropriate.


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