Any company, regardless of its size, requires multiple resources to understand the web performance, the behavior of your customers and gain a key advantage over your competitors. Therefore, below we want to talk about some of the better tools for web page analytics.
Google Analytics
This is one of the best tools for website analysis which provides detailed statistics on visitors to the website. With these tools you can know where visitors come from, what they are seeing, what they are doing and how often they return to the site, among many other things.
Competes
It is also another excellent tool for web analytics that allows to know what the competition is doing or how users ended up on the page. Its Premium service allows you to track which keywords are directing users to both the website and competitor websites.
Optimizely
In this case it is a web tool for the analysis of sites on the Internet, which allows you to test, customize and optimize a website. It is basically a tool that offers an easy way to measure and improve a website through A / B testing. The great thing is that it does not require coding or programming knowledge, so it is very simple to use.
ClickTale
Finally, this tool offers a qualitative analysis of the client registering all the actions of the visitors on a web page. You can create visual heat maps, as well as reports on customer behavior, as well as learn about traditional conversion analytics. Provides valuable information regarding mouse movement, scrolling, and other visitor behaviors. Undoubtedly an essential tool for the analysis of web pages.