Amazon bets on B2B commerce and launches Amazon Business

Amazon Business is the bet of the American eCommerce giant for B2B commerce. With this new initiative, Jeff Bezos intends to face one of his strongest competitors, Alibaba, which currently leads the B2B market. Auqne in 2012 Amazón created Amazon Supply to face this market, the new initiative presents differences and novelties.

Among the outstanding features, Amazon Business offers companies free two-day shipping, the possibility of multi-account, different payment methods, or assistance in the purchase process.

"To B2B customers who love the convenience of shopping online, and want an experience in this market that is similar to when shopping for home", stated Prentis Wilson, vice president of Amazon Business. “Amazon Business offers a new and expanded marketplace that brings the selection, convenience, and value of Amazon to business customers, manufacturers, and sellers with the additional selection, features, and back-end integration businesses need to save time and money. » 

Amazon Business Features

Some of the specific features that Amazon Business offers are:

1. Interface adapted to the experience of the business environment, which drives purchases
2. "Business" accounts, which can be managed from one to different users.
3. Free 48-hour shipping starting at $ 49.
4. Multi-Seller Marketplace, that is, being able to see multiple offers on a single product page to easily compare prices, as well as store sellers that meet the performance and service requirements that companies expect.
5. Exclusive products, prices and discounts for Amazon Business.
6. Seal of guarantee and security at the time of purchase.
7. A tax exemption program for tax-free purchases.

“We are constantly listening to customer feedback so we can innovate, deliver more value, and set a new standard for B2B e-commerce with Amazon Business. We believe this is an experience that businesses will love and a great opportunity for manufacturers and sellers to reach registered business customers. It is only the beginning of this new market; we will continue to build a framework in areas such as product support, payments, shipping and pricing ”, Prentis Wilson said.