Activate Google courses related to Ecommerce

Google Activate courses

This time we want to talk to you about the Activate Google courses that are related to e-commerce.

What is Google Activate?

It is basically an initiative that the company carries out with the intention of offering training to people who require a job. Through a series of programs and courses that have no cost, those interested can learn different techniques, skills, as well as access digital resources.

In order to offer all this knowledge, Google partnered with different universities in Spain and throughout Europe. This platform created by Google allows interested persons to access free training with a certificate, as well as digital recognition. Not only that, all available courses can be carried out online, although the option of face-to-face modality is also offered, among which E-Commerce courses, digital marketing courses, as well as data analytics courses stand out.

How can I access the Google Activate courses?

start courses activate Google
Usually from one's own Google Activate platform you can manage all the procedures that are required to access the different training programs. From the official Google Activate page you can access all the information required to register for any of the courses that are available.

As mentioned above, these courses can be accessed either in the form of online courses or face-to-face courses, which in this case are usually taught in cities such as Madrid, Seville, Barcelona, ​​Salamanca, Zaragoza, Valencia, Alicante, Granada, Murcia, among others. In addition, each of the Available training courses are divided into different modules that have around 40 hours each.

What is the operation?

When accessing the free courses from Google ActivateBasically all that is required is access to the Internet and also have a Google account. This is an essential requirement to be able to select and register for the different training courses.

It is important to note that most of the available courses are divided into modules so that participants have the opportunity to evaluate their progress. In addition, additional activities are offered and it is possible to pass an exam before accessing the next module, although yes, it is essential that the student pass all the exams with 75% correct answers.

It is also necessary complete the entire content of the modules before the end of the year, in addition to carrying out the final exam for each course so that the official certificate can be accessed.

Example of Activate courses: E-Commerce

For those interested in electronic commerce, there are activate courses that are offered on this platform and that are very useful to understand in depth how E-commerce works, the strategies to follow and many related topics. For example, an E-Commerce course is currently available that is divided into 8 modules.

ecommerce course certificate activate

First module - Definition of electronic commerce

This module begins with an introduction to e-commerce, research, plus Benchmarketing best practices. The subject of the CANVAS method, the creation of an online store, the database, data protection, as well as the use of LEAN techniques, the digitization of existing businesses and informative web pages is also touched upon.

Second module - Types of electronic commerce

This module covers topics such as B2B versus B2C, digital products, multiplatform, pricing, disruption, outlets, in addition to dealing with commercial platforms for individual ads, grouped buying or cobuying, deals and coupons. , as well as comparators.

Third module - Logistics and distribution

In this module, students learn about logistics in Ecommerce, returns, international shipments, distribution of digital products, distribution of physical products, as well as the distribution of mixed products. They will also know everything related to legal restrictions, taxation, local offers, as well as agility and conflict resolution.

Fourth module - Social networks applied to electronic commerce

In this case, it is a module that talks about the different types of social networks that exist, including Facebook, Twitter, LinkedIn, as well as what to do with a store on social networks, opinion networks and marketing in social networks. They will be able to know the meaning of viralization, the social networks of images on Instagram, as well as the impact of gamification on social networks Foursquare, WAZE.

Fifth module - Mobile commerce

This module talks about the mobilization of business models, the different types of monetization, content, travel, usability on the mobile phone, marketing on mobile devices, applications versus webapps, augmented reality, as well as the super consumer.

Sixth module - Digital Advertising

This Ecommerce course on Google activate also includes a module where you can learn all about email marketing, affiliate programs, display banners, Google AdSense, retargeting cookies, media planning, online video advertising, as well like the most common mistakes in email marketing.

Seventh module - The Google search engine

This is a very interesting module within the course since it explains in detail how Google, auctions, SEM and SEO work, in addition to mentioning the main SEO tools available, it even talks about the new Colibrí algorithm.

Eighth module - Other search engines

This is the final module of the Ecommerce course in Google Activate and in which everything related to the search function on Twitter, the search function on LinkedIn, as well as the search function on Facebook is explained. The subject of Google adwords, ASO, big data applied to Ecommerce, as well as searches carried out from mobile devices are also addressed.

How do Google Activate face-to-face courses work?

There is no doubt that training courses offered by Google activate They are an excellent alternative for all those who are looking to join the job market. The courses, in addition to being completely free, are available in the face-to-face mode and the online mode.

face-to-face courses Google activate

In the case of Face-to-face courses, These are made up of two free training programs. Entrepreneurship training aims to obtain the necessary knowledge so that a person can perform as an entrepreneur. It focuses on the user, the teams and the results. This training course in entrepreneurship lasts 21 hours.

There is also a digital marketing course which includes a certificate accredited by the Interactive Advertising Bureau. In this case, it is a course that lasts 40 hours and in which students work as a team with experienced professionals. In this course students can learn about SEO, SEM, web analytics, Ecommerce, as well as social networks.

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