Accenture has presented Mobile Wallet Platform at the Mobile World Congress 2014 in Barcelona, a new platform for secure mobile payments that enriches the ecosystem of eCommerce with options digital payments and targeted marketing.
This mobile wallet platform with capacities of analytics and Big Data, tools of recommendation and elements of security, guarantee that they guarantee mobile payment securityso that Accenture customers can improve the services they offer.
As stated Jin lee, global managing director of Accenture Mobility:
The key for digital commerce to enjoy a viable ecosystem is to have a robust platform that facilitates its operations.
This platform will help our clients, be they banks, mobile operators, merchants or an association of all of them, to understand what services they should offer to each client and when. The platform includes features to pay for those offers, as well as collecting data to advance the process of getting to know customers better and strengthening the relationship with them.
Mobile Wallet Platform allows consumers manage and use all your cards, whether they are credit, debit, transport, loyalty or gift. This platform also manages all payments and operations that use proximity technology (NFC) or QR codes when the cards are presented at compatible points of sale.
Another function of the Mobile Wallet Platform is that users can send money to other users, which reduces the need to use other tools in financial operations.
This solution is based on an existing one from Accenture, as it includes the engine Accenture Recommendation Engine, a solution of Big Data integrated and developed by Accenture Interactive that can be accessed in the cloud or in the systems themselves through Accenture Analytics, which offers customers personalized recommendations in real time. Thanks to its broad base of machine learning algorithms, the engine allows companies to filter recommendations quickly and easily, thus generating a automatic recommendation One of the best deals to present to customers, which is based on advanced analytics of customer identification data at the point of contact and as they traverse the perimeter of a store.
By using Bluetooth low energy beacons that increase the resolution of virtual perimeters, merchants can define keywords associated with different areas of a store, contact Accenture Mobile Wallet and find out what are the most popular offers in that area. The Accenture Recommendation Engine tailors the offer to the user's data and usage preferences, identifying the most relevant offer and sending it directly to the consumer's device through the Accenture Mobile Wallet.
Robert Hasson, managing director of Accenture Mobility for digital commerce, has made some interesting statements about the Accenture Mobile Wallet Platform:
Many still find it difficult to adopt digital commerce. A robust and modular platform like the Accenture Mobile Wallet is just what it takes to get digital payments off the ground, ”said Robert Hasson, Accenture Mobility managing director for digital commerce.
Much work remains to be done to get end-users to trust mobile payment technology and for merchants, banks and other organizations to work together in a productive ecosystem that brings value to all of them. Accenture Mobile Wallet combines advanced analytics capabilities with tools designed to build trust and make digital commerce more productive for everyone. The customer will benefit the most, since they will be able to receive the offers that really interest them on their device.
Platform news
The platform presents several outstanding novelties, in addition to a new interface design, extensive use of API in the main modules and compatibility with the most important mobile operating systems:
# 1 - Service Manager:
- The platform enables banks and other service providers to dynamically and securely send and customize smart card applications.
- It is possible to install a debit card with all the relevant data in the secure area of a device.
- This tool can also be used to perform other actions on stored cards (such as remotely withdrawing or locking them) in order to protect the user if they lose their device.
# 2 - Payment function:
- With this platform, the consumer has full control over the payment, which increases confidence in mobile payments, since it is not necessary for the user to share their account data with the merchant. Users can not transfer the money to the store before receiving the items, contrary to what is usually done almost always.
- This system also reduces the risk that the merchant has to return money or run out of funds, since it is the user who must put the money.
# 3 - Accenture Customer Insight Integration:
- The platform offers data and analysis of users, including segmentations based on consumption habits and preferences.
- In addition, companies and merchants can use intelligence tools to convert information into campaigns that run in real time through the mobile wallet.
Image - Accenture