The retail sector Online is made up of a number of different skills and backgrounds. There are roles for the creative types, the analytical mind, and the entrepreneur alike. Here is a selection of routes and relevant experiences to help you get ahead.
Working in a store will give you invaluable experience
If you have worked in a store, you will have an understanding of customer patterns and demands, as well as a knowledge of how to market a product. Think about some of the scenarios you dealt with and consider how an online store would address similar issues.
There is demand for writing skills
The publishing and retail lines are blurry. Online stores need publishers who can create content that will entice customers to buy and come back for more.
Product descriptions need to be cleverly written to encourage purchase, email newsletters and blogs require good editorial features, while video content needs sharp scripting and planning.
Design is important, but user experience is much more important
Website design and mobile applications can make a fun job option for those with an eye for design. However, keep in mind that if you want to design retail websites, creativity will sometimes have to come second. Online stores need to offer a pleasant user experience.
Understand the internet and what drives traffic
Online retailers need merchants who can come up with smart ways to get people to a) visit websites, b) buy something, and c) do it all over again.
When it comes to getting people to visit, you could become a specialist in one area or knowledgeable in many.