What is WooCommerce

WooCommerce

The Internet is one of the places where more and more online stores proliferate. But, did you know that many of them operate under WooCommerce? And that this is so simple that, without having technical knowledge, it can be used to create your own e-commerce in a matter of minutes?

If you would like to know what is Woocommerce, what it is for, the advantages it offers as well as what you need to enable it, be sure to take a look at what we have prepared for you.

What is Woocommerce

Woocommerce can be defined as a plugin. In fact, it is what it is, a plugin that is installed in WordPress and that is used to create a functional online store on one page without the need to know programming or have a lot of computer skills. In return, it transforms your entire page so that you can sell, with the most characteristic elements, such as the cart or basket where users can put the products they are going to buy, the system to finalize a purchase, different payment methods, expenses shipping ...

In short, we are talking about a fully functional store with only one plugin.

Yes, while Woocommerce is free, there are some features that are not, or that require other extensions that may cost some money. However, in the long run it is much more effective because it is worth paying for the extras, especially if you do not have much idea of ​​web pages.

Woocommerce is focused on small and medium-sized entrepreneurs, that is, it serves both for freelancers, as well as for SMEs and companies that are not very large (even large ones, with some modifications, it can serve them although it is not their target audience). Thanks to its simplicity and its customization, today it is one of the most chosen to set up an online store easily (in a matter of minutes).

Its creator was the company WooThemes, who launched it on September 27, 2011 and in a short time managed to get many companies, web pages, blogs, etc. They will enable it and start their journey as electronic commerce without knowing anything about programming, only having correctly filled in the plugin so that it works correctly.

What is it for

What is Woocommerce for

For all the above, we can say that Woocommerce is the plugin that turns a normal web page, or a blog, into an online store where to sell the products you want, whether they are physical or electronic (electronic books, special codes, etc.).

Thus, you will have the entire framework of an online store in a matter of minutes and with a single plugin (although sometimes it is convenient to install some more to provide more facilities for users. According to the data, more than 30% of the world's online stores They have Woocommerce as a system, which means that there are many possibilities that, when you buy, you do it with this plugin.

And what is Woocommerce really worth? Well, by turning your page into an online store, it helps you to sell. Of course, to do so you really need to configure the plugin as much as possible to avoid errors on the part of the users or that the sales process does not lead to an error and with that you cannot complete the sales.

Before, this was more difficult to achieve, because the plugin was complicated, there was not much information, etc. But today that doesn't happen anymore. There are many tutorials that will help you know what the first steps to take with Woocommerce are.

What advantages does it have

What are the advantages of Woocommerce

Using Woocommerce is fast, easy and above all we are talking about a plugin that is free (its entire base). So that's already an advantage in itself. And it is that, putting an online store operational in WordPress with Woocommerce does not take more than 2 hours. With everything enabled and ready for the orders to start arriving. However, there are more advantages that this plugin offers you. For example:

Woocommerce adapts to your website

Unlike other programs or stores, here the design that has cost you so much to find, or for which you have paid, will be respected. There will only be some modifications to be made (if they have to be made) but it will keep all the essence of your website and Woocommerce blends in with it. Thus, being customizable, you can change what you want.

Woocommerce is flexible

Because it is not only focused on the sale of physical products, but also digital, subscription and membership services ... You could even create a Marketplace and have others sell their products (such as Wallapop or Ebay).

You have extensions that make it even better

In this case many are free, but there will be others for payment and with them you can improve the service of your online store. If this is the first time you install it, you will not need them, because the main plugin is more than enough. But if you want to give it more usability and better features, there would be some interesting ones.

Of course, as when installing many plugins your website slows down, you have to choose very well which ones to have and which ones not, in order that you do not end up having problems in loading speed.

What is needed to install Woocommerce

What is needed to install Woocommerce

Now that you know what Woocommerce is, and everything it can do for you, it is very normal that you start thinking about how to create it, especially if you have been wanting to launch into online commerce for a long time and have been putting it off thinking that it was very expensive and difficult . But you have to stop before in the requirements that you are going to need. And these are:

  • An active website. It is convenient that you have your own domain and a quality hosting service to avoid problems in the sales process and that users leave your page because they cannot buy from it.
  • WordPress. As we have said before, the Woocommerce plugin works on WordPress. You will not be able to put it on a page that uses another system, so, if you want it, you will have to install this CMS on your hosting so that it works with it.
  • Products to sell. That is, whether they are physical, subscriptions, digital products ... To set up an online store you need something to sell.

Once you have these three things, installing the plugin is very quick and easy. You just have to enter the WordPress dashboard (where you will be an administrator and have full control of everything) and go to the Plugins section.

There, you can click on "Add new" and, with the search engine, you can find the main Woocommerce plugin.

You just need to give it to install and wait a few minutes for it to do it and install itself at a basic level. And the rest of the time that we have said before? It is what you will need to fill in all the important information: location, payment methods, shipping methods, shipping costs, put the products of your store, etc.


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