Why bet on collection point networks if you have an eCommerce?

There is no doubt that when speaking of the concepts of eCommerce and collection points they are closely linked from all points of view and of course much of what a large part of the users believe in the beginning. Isn't it supposed that if you open an online store or business it is because you want to have customers from all over and sell more? But for this you will have to have several collection points, as will be shown in this article.

Within this very interesting general context, it is very important to emphasize that this kind of actions should not be alien to the interests of the owners of these very special businesses. If not, on the contrary, it should be one of your most immediate priorities from now on. Because it is a very relevant part in the sales process of your products, services or items.

So that in this way, you are fully prepared to promote your line of business and above other kinds of technical considerations that will be offered in other information. In this sense, it must be emphasized that betting on the collection point networks if you have an eCommerce means that you can choose different sales channels that you can choose from among the most favorable depending on the various situations that may arise at any time .

Pick-up points: the time of your choice

In ecommerce, between 20% and 30% of deliveries in Spain are failed, and 90% are due to the absence of the customer at home. This is one of the main reasons why you should take care of this aspect more carefully than others. To the point that it can mark the success or not of the operation. From now on, you should bear in mind that all the factors that are linked to online stores or businesses are changing and we are convinced that delivery to points of convenience will grow.

Within this aspect, there is no doubt that it is very important to think that delivery at points of convenience becomes an interesting alternative for buyer and seller when it comes to improving logistics processes, for certain products by size and weight. It will be a very relevant part of this process that can undoubtedly lead to the success of the operation from now on.

Where it cannot be forgotten that eThese points must be in residential or office areas, to be easily accessible to the buyer. It would be desirable that the hours were extended, including weekends and holidays, to be able to pick up when going to or coming from work or place of study, or to be able to leave that task for Sunday. And they must be familiar and more or less homogeneous places.

On the other hand, it does not seem the most appropriate measure that these collection points are not easily recognizable centers by users or customers. Because it can produce a distorting element in the performances of these people. To the point that it is a factor that can make them opt for one or another company in charge of making the shipments of products, services or articles.

Collection points functions

While on the other hand, another aspect that should be assessed from now on are those that have to do with the functions of the collection points themselves. Not surprisingly, it is a more relevant point than you may think from the beginning. In this sense, it must be remembered that it is basically about offering the customer the possibility of being the one who chooses where he wants to receive his order from a list of possibilities and making sure that, when the order is available, he can approach to withdraw it . It would be useful to differentiate between various types of collection points.

At the end of the day, it is a question of the customer or user recognizing the point where they pick up the order they have requested. Something that does not always develop this way. As it is one of the functions that it must represent at any time in this commercial process. Like the fact that they can use different strategies in its use. As for example, those that we are going to mention below.

Automated collection points

Although they require a large infrastructure and a certain complexity, we can find this type of lockers for some time. In general, they are usually located in public places such as shopping centers or transport stations (and even private, such as the common areas of neighboring communities). Its mechanics are very simple for everyone since it is based on the fact that the user himself moves to them and iEnter a barcode that allows you to access your shipment.

On the other hand, it must also be emphasized that it is a very complex system in its application by small and medium-sized digital companies. To the point that it requires your financing to carry it out with some success. Being one of its main disadvantages compared to other models that we are going to mention in this article.

Associated collection points

This is one of the points that are most unknown by users. Because in this case, the collection points work in a similar way to store collection, but with an important difference: we don't need to have an establishment own to which to send the shipment. 

Its mechanics are very simple for everyone since it works with a network of associates distributed by different areas so that the client consults the available list and can choose the one that best suits him to withdraw his order during business hours. It is applied in a large part of online stores or businesses, especially in recent years because they carry out more innovative tasks than those represented by other systems at the collection points.

While on the other hand, the associated collection points require a greater presence of companies in terms of monitoring this Commercial process. Although they are very satisfactory results for the interests of these business models that we are dealing with in this article.

Flexible points of sale

They are aimed at very non-homogeneous business models and in which there is a great variety of products, services or items that are marketed under this business structure. On the other hand, no less important is the fact that flexible points of sale adapt much better than others to any kind of scenarios in this phase of the commercial process. In this sense, its versatility it is presented as one of its most relevant common denominators. Being one of the most effective models that we have at the moment.

Advantages of providing a powerful sales network

Like other commercial strategies, sales networks should be one of the most relevant aspects that any line of business in digital format should contemplate. Because in effect, this action implies the success of a good part of the sales that we generate from our store or online store. As for example, through the following points of reflection that we are going to mention below.

You can streamline this process in a progressive and exponential way from all points of view. Few aspects are more important than having an excellent point of sale to market our products, services and articles.

It is a very important way to modernize and innovate this process and adapt to the new needs that our online business shows. Not in vain, it is the future within this sector, as we are verifying at the moment.

It is a system that can be considered as very versatile since it can provide other functions for the interests of our business lines from now on.

It is a system that allows users to improve the flexibility of their shipments and to the point of optimizing this process in a very balanced and rational way.

External sales network

One of the great advantages of hiring an external sales network is the freeing up of time, time that you will not have to invest in personnel selection, hiring, evaluation of your sales network, training and, even, in having to unsubscribe and rehire workers if necessary.

On the other hand, and finally, it must be pointed out that in the end this whole process will be carried out in the background without the need for your intervention and, therefore, your constant concern about the development of the commercial network. You will only have to wait to receive the sales reports and the results of the analyzes derived from the control of the sales network. With a series of advantages over networks that do not have these special characteristics.


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