How many times have you wondered about content types best suited for your ecommerce business blog?
While it is relatively easy for general blogs And informational websites create a decent content strategy, most ecommerce websites seem to struggle with that.
So what sites e-commerce website can they do to reinvent their content type strategy?
Video content
Years ago, video was considered "the future of content marketing." Today it is undoubtedly a driving force in content marketing.
In fact, 55% of people thoroughly consume video content and 43% want to see more video content produced by marketers in the future.
Webinars
While webinars are difficult to use in young small businesses, they can be an effective complement to the content strategy of established businesses.
Webinars are often used as a pre-sale stage.
While this tactic works great for generating additional sales, it is usually obvious when the speaker is trying to promote and sell the product rather than educate viewers.
There is no doubt that the way you use this tool depends on your business, but in case your goal is to establish a brand as an authority, then holding free educational webinars is what you need.
Product Videos
Better to see something once than to hear about it a thousand times.
If you want to innovate, you can go further and create VR (virtual reality) video demos for the products you sell. More than 170 million people will be actively using VR in 2018 and this number will continue to grow.
The key points to follow when creating a product video are to show the product in action and make it useful (and add some humor if appropriate).