After the war stage of the XNUMXth century, Spain managed to rapidly modernize economically. And despite the austerity measures that have been implemented to overcome the global economic crisis, Spain has a online market that is growing, whose sales in 2014 exceeded 16 billion Euros with 18.6 million users. On average, each of these customers invested 876 Euros per year in online purchases and it is estimated that 1 in 5 used a smartphone or tablet to do their shopping.
La most online shoppers from Spain They are adults between the ages of 25 and 49 who live in urban areas. Their payment methods favorites are those with a debit or credit card, with a preference of 64.1%. Intermediaries payment like PayPal They are preferred by 25.3% while the rest prefer other payment methods such as personal delivery of money.
The sectors that benefit the most from the E-commerce They are the fashion industry, travel shopping, consumer electronics, event tickets, and books and CDs.
Moreover, B2C businesses have managed to grow every year, increasing by 11.4% in the period from 2013 to 2014 to grow another 27% in 2015. Simply between April and June 2016, more than 69 million electronic commerce operations were registered and it is estimated that this number is growing more and more.
Have an overview of the situation of the e-commerce in Spain It is useful to know the context in which we find ourselves. Knowing data and statistics we realize that electronic commerce is an option that is increasingly profitable, in addition to that with technological advantages it is easier to reach a greater number of customers that will allow us to expand our business.