Live Instagram

Live Instagram

Social networks, when they arrived, revolutionized people. But, in a short time, businesses, both online and physical stores, began to enter them to find their potential customers there. One of those that is booming is Instagram and even more so since the Instagram Live.

But what does it have to do with business? Are there really benefits for eCommerce using Instagram Live to sell more? We analyze it below.

What is Instagram Live

What is Instagram Live

Instagram Live, also known as Instagram Live, is a tool that It helps you create live videos, that is, from you to you, among your followers. In this way, it is as if you are setting up a video call to all the followers you have on your Instagram account and inviting them to listen to you for a moment while you explain something to them.

This tool is one of the most used by influencers, since they allow to connect much stronger with followers, making them participate in their conversations and making them participate through their comments.

In fact, it is something that is displacing the videos that are recorded and posted on social networks, which now look colder. As these direct ones can be maintained in the time in the account, you can make several and after that they continue to be seen days later, or weeks or months.

How to make a direct on Instagram

How to make a direct on Instagram

If you have never done an Instagram Live before and do not want to be seen as a newbie, keep in mind what we are going to tell you. Of course, before doing so, we want to give you some tips for before and when you are on an Instagram live:

  • Try to have everything prepared. It is important that you are not making those who see you dizzy with comings and goings, not only because they will lose you from their vision, but also because they will not listen to you.
  • Speaking of sound, if you see that they cannot hear you, sometimes it is better to have a hands-free device, so you can make sure that they will hear you properly.
  • While you are in the live, try to see the notifications that will come to you. They can be questions from users about what you are telling and it is good that you answer them so that they see that you care about solving the doubts. Do not worry if you think offensive messages are going to enter, in the Instagram settings you can hide those comments so they are not seen.
  • Don't speak too fast or slow, and don't get nervous. It is as if you are speaking for someone else, even if you don't see them at the time. You must be able to explain your product in such a way as to make it attractive to those who see it and want to buy it. And how do you get that? Well, easy, trying to make it clear that you can solve a problem you have (to do this, use words like "imagine, think ..." that will put that person in a situation where they have a problem and that product solves it).

Now yes, do you want to know what are the steps you must take to make an Instagram Live? Are here:

  • On your Instagram, you have to click on the icon that appears on the far left and open the Stories of your mobile.
  • Then Scroll to where it says "Live" or "Live." It will be almost at the end. Before giving that big button that will appear, it is convenient that you click on the settings wheel (top left) to check that the controls are fine and that you will not have any problems, that the comments are active and that everything works correctly. If so, hit the Live button.
  • You are already online, and what you can do is say hello to those who are out there, wait a little for them to join more and start the live with what you want to comment on.
  • When you want to finish, you will have to click the End icon to end the connection. Thus, the video will remain in your stories only for 24 hours. But there is a trick and that is that if you press the three dots you can upload it to one of the featured news. In this way it will not be deleted unless you do it manually.

How does it benefit eCommerce to do an Instagram live

How does it benefit eCommerce to do an Instagram live

There is no doubt that directing to influencers, writers and others looking to create a brand is a competitive advantage over your competitors. But what about eCommerce? Does it really benefit going to the trouble to do an Instagram Live?

The truth is that yes, and quite a lot. Because, among the advantages that you are going to find are the following:

  • You will be more connected to your audience. Especially because when you go to start a live video you can notify your followers so that they are encouraged to participate in the video. That does not happen when you publish a post on Instagram.
  • Improve interaction. Because those people will be able to ask you and post comments live, which you can also answer (if you can read them). This will make them feel "important," which helps them connect with your company, store, or product.
  • The rush of being famous. Imagine that you are watching a live video and suddenly they name you, or say something precious about you. Without a doubt, it will give you a lot of pride, although also a bit of shame, but it will stay there and you will like to see it.
  • ECommerce becomes human. Although there are still people who like to remain anonymous and make the product they sell more known than themselves, the truth is that society now wants to know everything about everything. And that includes knowing who is behind the online store where you could buy.

We cannot predict that you have an Instagram Live and suddenly your followers will rain on you and that those you have will start commenting. That does not work like that. It is likely that with the former you hardly have any visualizations. But don't be put off by this. The best thing is to keep trying and, as you see that it works, to improve to give more professionalism to that direct channel with your potential clients.

In the end, you will get it started, and if you do, you have a lot of cattle. Can we help you out with something else?


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